Category Archives: The video experts blog

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Live camera streaming continues to be a popular method of content creation around the world. It’s an authentic way to live stream events that viewers appreciate. By streaming live shows in real time, broadcasters can attract and connect with viewers in a way no other medium can. With a plethora of benefits, more than half […]

Thanks to the internet, the modern media industry is exploding. People are watching more videos than ever before. Traditional broadcast TV is declining. And smartphones, connected TV, and browser-based viewing are booming. To serve this need, businesses are increasingly investing in online video. And to deliver that video, OTT businesses need rock-solid enterprise video content […]

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]

Professional streaming setups have many moving parts. There the video cameras, online video platforms, and encoders, but there are also many miscellaneous tools used in streaming that are often overlooked. One of these tools is a video capture device. We cover everything you need to know about video capture devices for recording video and live […]