Category Archives: The video experts blog

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

In 2024, the best way to livestream an event involves utilizing advanced technology and user-friendly platforms. This ensures a seamless experience for viewers. Live event broadcasts offer businesses and broadcasters the opportunity to engage with a global audience in real-time. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics […]

Live-streaming video content is becoming more prominent in the professional world. Businesses are incorporating videos for sales, marketing, training, and more. People with little to no broadcasting experience are diving headfirst into the world of online video, not realizing how technologically complex this topic is. That’s why we’ve made it our mission to break down […]

Video is the most viewed form of content online. Research predicts that video content will make up 82% of all internet traffic by 2025. Video creators are ahead of the game. But so too are savvy brands and businesses. By producing content and corporate videos with high image quality, any organization can capitalize on the […]

The internet has proven to be a blessing for ministries, and it no longer limits them to local reach when seeking new members. Instead, many are turning to expand their outreach, making live-streaming church services a cornerstone of outreach and engagement for many congregations.  If your church wishes to begin a live-streaming program, investing in […]