Category Archives: The video experts blog

Choosing the right video hosting service for your business can be overwhelming, with countless platforms promising to deliver the best features and support. However, free hosting platforms often come with significant limitations, such as restricted content rights, limited monetization options, and inadequate branding control. Private video hosting services offer a better solution, empowering broadcasters with […]

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more.  Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]

In 2024, the best way to livestream an event involves utilizing advanced technology and user-friendly platforms. This ensures a seamless experience for viewers. Live event broadcasts offer businesses and broadcasters the opportunity to engage with a global audience in real-time. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics […]

Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on their connected TV cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are […]