Category Archives: The video experts blog

The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]

Live camera streaming has become a cornerstone of modern content creation, connecting audiences and broadcasters in real-time like never before. Capturing live events, hosting interactive sessions, and showcasing behind-the-scenes moments offers an unparalleled level of authenticity and engagement. Over half of marketers now use live streaming as their go-to strategy, making it one of the […]

Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]

Immersive video is a hot topic as it’s poised to revolutionize many industries and become a part of our everyday lives. The immersive experience already offered is becoming increasingly user-friendly and accessible. It’s only a matter of time before businesses and organizations are using immersive videos to captivate and reach wider audiences than ever. Immersive […]

There is no question whether over-the-top (OTT) content streaming is the future of media consumption – we can already see its dominance over traditional distribution models. As successful as some of these OTT content streaming platforms, such as Netflix and YouTube, are, there is no one clear-cut way to approach OTT monetization. Before we dive […]