Category Archives: The video experts blog

Businesses use videos for various purposes, from training employees to engaging their target audiences with educational content. According to Wyzowl, 91% of businesses use videos for marketing purposes, and 90% of those who use videos claim they deliver a good return on investment (ROI). To host and stream these videos, businesses can either use free […]

When streaming live videos as a professional, you must focus on creating an excellent experience for your viewers. One way to create a great live video viewing experience is by keeping the latency on your streams low. Imagine live-streaming a concert or live event, for example. You excite your viewers by creating buzz around the event on […]

Encoders play an important role in maintaining a high-quality live stream. It’s important to understand the difference between software and hardware live streaming encoders so that you have the information you need to choose the best option for your streaming video broadcasts. In this post, we’ll discuss the ins and outs of streaming encoders. We’ll […]

Being a content creator nowadays often requires you to tackle multiple challenges thrown your way at once. In order to stand out, you must be an entertainer, a teacher, a conversationalist, and even a DJ for your audience. On the other hand, live streaming is a different kind of animal. While publishing a piece of […]

The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]