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Live streaming is a business practice that is on the rise. Businesses, schools, and other organizations live stream conferences, webinars, classes, and events to connect with their audiences. There is one step in the live streaming process that absolutely cannot be overlooked: video encoding. An encoder is a critical element of any live stream. This […]
Category Archives: The video experts blog
Taking a DIY approach to streaming and setting up your own live streaming server and streaming process may sound like a simple way to broadcast. The idea of everything getting done in-house and on your own terms can be incredibly appealing. Plus, you get to save money on private video streaming services. Right? Wrong. Unfortunately, […]
The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]
Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]
Video codecs and compression standards are important parts of streaming pre-recorded content online. While there are a wide variety of possible codecs that can be used, it’s essential to find one that offers better image quality or a lower compressed bitrate for better streaming results. Thanks to the H.264 codec, you can have both of […]