Live camera streaming is only growing in 2026, and it’s become one of the most engaging ways to connect with an audience. Whether you’re hosting an event, sharing behind-the-scenes moments, or broadcasting 24/7 views, live streams bring a level of authenticity that pre-recorded content just can’t match. No surprise that more than half of marketers […]
Category Archives: The video experts blog
Bitrate refers to the amount of data sent per second during video playback. It directly affects video quality, buffering, and performance, especially for live and mobile streaming. Whether you’re broadcasting a concert, webinar, or sports match, the right bitrate ensures a smooth, high-quality experience. One key decision for broadcasters is choosing between Constant Bitrate (CBR) […]
OTT (full form: over-the-top) streaming is no longer just an alternative to traditional television – it’s the foundation of how video content is delivered, monetized, and experienced across the globe. From live sports and virtual events to corporate training, online education, and subscription-based entertainment, OTT platforms now power how audiences watch content across web, mobile, […]
As screen resolutions and sizes evolve, so do aspect ratios. If 4:3 was once the norm, that’s no longer the case. In 2026, the dominant ratio for wider screens is 16:9, pushing the 4:3 aspect ratio into the past and making it old-fashioned. Besides 16:9, the vertical 9:16 ratio has entered the spotlight, conquering mobile […]
Live video is now the go-to format for getting attention. It delivers immediacy and connection in a way static posts rarely do, and it seems like most teams have taken notice, with about 89% of businesses now using video as part of their marketing mix. At the same time, the market itself is growing fast […]