Category Archives: The video experts blog

Video Bitrate: What Is It & How Do You Choose?

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Video is one of the primary mediums for consuming content online. It’s predicted that video traffic will contribute 82% of all internet traffic worldwide in 2025. Furthermore, video streaming is predicted to make up 91% of the global internet traffic. Online video is effectively used every day for digital marketing, content creation, broadcasting meetings, delivering […]

Vimeo Pricing and Review: What You Need to Know About Streaming with Vimeo

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Online video streaming is becoming more and more popular as people “cut the cord” on cable and traditional television. The OTT industry, which provides streaming video solutions like Netflix and Hulu, is doing particularly well since more than 69% of U.S. households subscribe to at least one streaming service.  For any business aiming to get […]

HLS Ingest: What It Is and How It’s Compatible with Streaming Software [2025 Update]

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The online broadcasting industry is constantly evolving to enhance the streaming experience for broadcasters and viewers alike. RTMP and HLS are two protocols that software engineers have tested in a few different roles in an attempt to optimize the live streaming process. Although RTMP (real-time messaging protocol) is currently the most popular protocol for ingest, […]

What is Video Latency? The Definitive Guide for Broadcasters

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Video latency is a major aspect of live streaming over the internet. It is a technical measure that affects the viewing experience of your stream. There are several technical components that contribute to video latency, so the latency of your stream will depend on the strength of your streaming setup. In this post, we’re going […]

OTT Deployment in the Cloud – What Broadcasters Need to Know in 2025

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Broadcasters face significant challenges in the current digital industry in building scalable video streaming infrastructure. The surge in online viewership in the past year has put immense pressure on traditional streaming workflows. These often struggle to handle sudden spikes in viewers. Buffering, dropped connections, and a frustrating user experience are the results of these issues.  […]