Category Archives: The video experts blog

12 OTT Trends to Watch for in Over-The-Top Streaming in 2025

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Over-the-top (OTT) streaming has become a dominant force in the entertainment industry, shaping how people consume media around the world. As we move into 2025, the future of OTT streaming is defined by new technology, innovative advertising strategies, evolving business models, and shifting viewer preferences—all of which influence how content is delivered and experienced. Despite […]

The Complete Guide to Understanding Video Aspect Ratios

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As screen resolutions and sizes evolve, so do aspect ratios. If 4:3 was once the norm, that’s no longer the case. In 2025, the dominant ratio for wider screens is 16:9, pushing the 4:3 aspect ratio into the past and making it old-fashioned. Besides 16:9, the vertical 9:16 ratio has entered the spotlight, conquering mobile […]

How to Live Stream an Event: A Step-by-Step Guide [2025 Update]

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In 2025, the best way to livestream an event involves advanced technology and user-friendly platforms that give audiences the best possible viewing experience. Hosting a live stream can boost brand visibility, drive real-time interactions, and provide valuable analytics. According to a recent report, the global live-streaming market is expected to reach $247 billion by 2027. […]

How to Record a Live Stream – Everything You Need to Know in 2025

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In 2025, the way we create and consume content has shifted dramatically. On-demand access, hybrid events, and AI-powered automation are now the norm, not the exception. Whether you’re hosting virtual conferences, streaming live sports, or engaging niche audiences in real time, the ability to record and repurpose your live streams is vital. With platforms like […]

Live Streaming vs. Podcasting: What Broadcasters Need to Know

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Brands and organizations are getting increasingly creative with how they connect with their audiences. As the lines blur between live video podcasting and traditional broadcasts, two approaches stand out: live streaming and podcasting. Both offer unique opportunities for lifelike interactions and deeper audience connections. However, understanding the difference between podcasting and live streaming is crucial […]