Category Archives: The video experts blog

Most of us now consume entertainment over the Internet. We spend thousands of hours online watching live streams, broadcasts, VODs, and other types of video content. Long-form content is king, but viewers also want content they can consume fast but still be entertained. The interest in short-form videos is rising, thanks to formats like Instagram […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more.  Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]

The quality of online video streaming plays a massive role in the viewer experience. When streaming quality is compromised, OTT (Over-The-Top) platforms face potential revenue losses of up to 25%. To address this, cloud video encoding and cloud transcoding have emerged as critical processes for broadcasters aiming to deliver high-quality streams efficiently. Cloud transcoding, in […]

Video content is slowly establishing itself as an essential part of marketing. It doesn’t matter if you’re a small creator or a well-established brand name; audiences want to experience your content through video or, even better, live streams. This means modern businesses must look into professional video hosting. Fortunately, the right video streaming cloud service […]