Chinese Streaming Platforms: Live Video Streaming and Hosting [2024 Update]

It’s no secret that China is heralded as one of the biggest markets for nearly everything. And it’s no different when it comes to streaming of events. In fact, the Chinese live streaming market is expected to grow from 700 billion Yuan ($103.19 billion) in 2023 to 2,100 billion ($309.57 billion) in 2026.

As a business looking to maximize your reach, sales and revenue, China must be in your sights. However, you need to know the intricacies of the Chinese market and how best to appeal to Chinese audiences. Since the Chinese market is so huge and hyper competitive, you should consider using a live streaming platform based outside of China for best results.

In this article, we’ll paint a clearer picture of the China live streaming market. We’ll distill all you need to know to immerse yourself in the Chinese market and succeed. Most notably, we’ll cover the challenges you may face and discuss how to overcome them. Finally, we’ll reveal the best Chinese live streaming platforms that offer adequate services. By the end, you’ll be well-equipped to establish your presence and reap the massive rewards of live streaming in the Chinese market.

Market Overview and Trends

Live streaming has become a necessity for businesses that not only want their brands to grow but thrive. The Chinese live streaming market is massive. With such a huge population, millions of users from across the nation tune in to see live streamers for entertainment, gaming, and much more. Therefore, live streaming in China can be one of the most lucrative forms of streaming in the world.

But with such a gargantuan market comes incredible competition. Consider the following stats and see why it’s well worth getting your Chinese live streaming rights:

• McKinsey forecasts that by 2030, the number of households in China with upper-middle-class incomes and higher could be roughly equal to what you would find in Europe and the USA combined.
• Based on data released in August 2023, about 765 million live streaming users live in China. This represents about 72% of total internet users in China.
• About 27.5% of internet users in China have live streamed a sport. That’s about 284 million people. To add to the appeal of the China live streaming market, a majority of those 284,000 people paid for sports streaming services.
• In addition to sports, internet users in China commonly live stream video content in e-commerce, gaming, and other forms of entertainment, according to numbers reported in 2023.

By not improving the live streaming experience for Chinese viewers, you’ll miss out on a massive audience. This is true for all industries, including sports, entertainment, and e-commerce. Sports broadcasters should especially be hungry to enter the China live streaming market because sports are still a relatively untapped market compared to other industries. Furthermore, Chinese live streaming forms a huge part of sports-related content.

That’s why our team at Dacast has developed a robust Chinese live streaming platform. With such enormous opportunities to be gained by tapping into the China live streaming market, we want to equip our users with everything needed to achieve their business broadcasting goals.

Dacast provides a convenient platform for live streaming in China, allowing you to access content that is otherwise restricted by The Great Firewall of China. We’ll discuss the dynamic features that make Dacast stand out from the crowd. But first, let’s talk about how the Great Firewall influences Chinese live streaming and video hosting in China.

How Does the Great Firewall of China Influence Live Streaming?

The Great Firewall of China, also called The Golden Shield Project, is an elaborate censoring system. It was designed to regulate internet usage within the country, and it achieves this by using various sophisticated techniques to filter content. Without getting too political, the purpose of the Great Firewall of China is to protect the people of China from “spiritual pollutants.”

Some example factors that the filtering system considers include domain name, specific words or keywords, and detection of specific faces. On top of social sites like Facebook and Twitter, this convenient tool lets you see which other streaming websites are blocked in China.

Now that you know the basics of what it is, let’s talk about the implications of the Great Firewall China on Chinese live streaming platforms.

First, broadcasters must take extra steps to make sure the quality of the stream they deliver is robust and dependable. Second, once broadcasters figure out a way to deliver that solid experience, they must become well-versed in what is and isn’t allowed. Lastly, you may need an ICP license for China live streaming.

Let’s cover these 3 implications more closely next.

Servers Inside China vs. Outside China

A big factor in Chinese live streaming quality and performance is latency, which is affected by distance. It’s not uncommon for Chinese users to tune into a live stream that’s being streamed from a server in the USA or Australia. That’s far.

When shopping for Chinese live streaming platforms, you need to dig deeper into the phrase “live streaming in China”.

Content delivery network (CDN) servers in Hong Kong are outside what we consider Mainland China for streaming purposes. This means content delivered from Chinese video platforms with Hong Kong servers still has to go through the Great Firewall of China.

While using servers in Hong Kong certainly has a proximity advantage, leading to lower latency, you may run into the very problem you’re trying to solve in the first place⁠—finding a Chinese live streaming app with dependable performance. Additionally, there’s still a chance your live stream in China may be blocked for things out of your control. For example, your live stream on a specific CDN edge server can be blocked because of another broadcast on the same server.

That’s why you want to find a China live streaming platform, like Dacast. Dacast includes servers and infrastructure within Mainland China, not just Hong Kong.

Knowing What Type of Content is Banned in China

Anything that comes over the internet from outside of China will be monitored closely. Although you bypass the careful review process when you use Chinese live streaming platforms like Dacast, it’s still a good practice to become familiar with what type of content gets filtered in China.

The list of content that is banned is extensive. Here’s a small list of examples:

• Fortune-telling
• Consuming non-edible food such as paper
• Hip shaking
• Taking shots at nightclubs
• Insulting Chinese heroes and martyrs
• Wearing fake police uniforms
• Tombstones
• Coffins

ICP Licenses and China Live Streaming

An ICP license is issued by the Chinese document that allows you to publish a website, software, or platform. Chinese video platforms all need to acquire ICP licenses for video hosting in China. ICP license fees are very expensive. Arguably, only mid-size businesses and large corporations looking to stream into China can afford it. If you take and process payments online or just plan to stream, you just need an ICP registration, which is a bit more affordable but still costly. If this all sounds discouraging, don’t worry. You can bypass it by using a Chinese live streaming platform like Dacast.

With a Chinese video platform like Dacast, you don’t need an ICP license because we’ve done the hard work, so you don’t have to. You can leverage our partnerships, video hosting services,  and infrastructure in Mainland China to bypass the Great Firewall of China. Furthermore, our Chinese live streaming platform enables you to reach a more lucrative Chinese audience. 

Try live streaming to China for only $49/hour. No hidden fees.

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5 Best Live Streaming Platforms That Offer the Service In China

Now that you know more about why you need to make use of Chinese live streaming platforms for hosting and live streaming encoding, let’s talk about 5 of the most popular Chinese video platforms on the market.

1. Dacast

Dacast is one of the largest Chinese live streaming platforms that offers a China Video on Demand service and premium video hosting features. As one of the video hosting site not blocked in China, Dacast has infrastructure inside Mainland China, meaning your streams won’t be affected by the Great Firewall of China.

As a result, the streams will be more stable and maintain a higher quality. Furthermore, they’re much less likely to be blocked by Chinese authorities. What’s more, Dacast has also gone through the work of acquiring an ICP license so that you don’t have to.

Unlike other Chinese live streaming platforms, Dacast’s pricing is transparent and predictable. You pay $49 per hour of content you live stream in China. There are no hidden fees for streaming video content, no add-ons, and no extra license fees are required.

Bandwidth is really expensive in China, so most Chinese live streaming platforms charge live streamers a separate fee for it when streaming to China.

But Dacast does not charge any extra fees for bandwidth. Dacast’s pricing starts at $39/month, and you can access Dacast’s live streaming in China feature on all plans.

Explore more about live streaming to China using Dacast.

2. Panopto

Panopto is one of the Chinese live streaming platforms that uses Amazon’s Cloudfront CDN to help its users deliver video to China. While it’s one of the best Chinese video platforms, keep in mind Amazon Cloudfront has a limited number of points of presence (PoPs) in Mainland China. This includes Beijing, Shanghai, and Zhongwei. So, you still risk experiencing slow loading times and overall inconsistent quality. Despite this, it’s still a relevant Chinese video platform for streaming educational content and other video hosting services.

Individuals can access Panopto with a free but limited Basic plan. Panopto has a monthly subscription service at $14.99/month pro plan for a start. If you have more Chinese live streaming needs, you may need to use the higher Enterprise plan at custom pricing.

3. Wowza

Wowza is also one of the top Chinese live streaming platforms you can use. This video hosting platform offers streaming support on most plans for China live streaming. However, keep in mind that the content delivery networks they partner with do not have edge servers or PoPs, in Mainland China, outside the Great Firewall.

Even when using Chinese live streaming apps and platforms,  viewers will receive high quality video content from the nearest country’s edge servers. This could include Singapore and South Korea.

This Chinese live streaming platform has a separate partnership with Chinese internet companies like Alibaba Cloud for those who want a more dependable solution. Alibaba has PoPs in Mainland China and is known for having a solid brand reputation there.

Keep in mind, you won’t need a full ICP license by taking the route with Wowza + Alibaba, but you’ll need an ICP registration for video hosting in China.

The pricing for this Chinese live streaming platform starts at $25/month. There’s also a $149 one-time purchase plan.

The Wowza Streaming Engine Plan costs $295 for one-time purchase and $195/month for the monthly plan. Additional instances also cost $195 – $295.

Note: If you want a more robust Chinese live streaming platform, you’ll have to look into deploying Wowza Streaming Engine with Alibaba Cloud. Their partnership page does not list pricing, so you must contact them to learn more. You’ll likely have to subscribe to Alibaba Cloud separately.

When taking this route, you may also need to invest in Wowza’s Premium Support plans, which are as follows:

• Silver: $125/month/billed annually – $1500/year
• Gold: $585/month/billed annually  – $7020/year
• Platinum: Custom

4. Muvi

Muvi is a video streaming site that has partnerships with Alibaba Cloud, Cloudera, and Tencent Cloud. These help its customers deliver a premium live video or audio experience to a Chinese audience. These cloud networks also enable other Chinese live streaming apps to deliver their live streaming content to Chinese consumers.

Muvi’s partners offer support when delivering online video content to China, including the ICP license and general features that support video hosting for audiences in China. These partners have multiple PoPs in China and Southeast Asia, enabling low-latency streaming.

With a Chinese video sharing site like Muvi, your videos are stored in servers located in Mainland China and delivered to Chinese viewers via their CDN. You also have the option to replicate videos to their China servers. Muvi pricing plans, billed annually, include:

• Standard plan of $399/month (+ $299/month per app + infra fees).
• Professional plan that costs $1499/month (+$499/month per app + infra fees).
• Enterprise costs $3900/month (+$499/month per app + infra fees).

If you’re looking for more robust Chinese live streaming capabilities, you may need to contact their sales team for the Ultimate plan, which comes at custom pricing. 

5. Vidizmo

Vidizmo is one of the best Chinese live streaming platforms with a wide range of capabilities. It supports China video hosting in two ways:

1) Deploying Vidizmo in a Microsoft Azure data center located in China 

By hosting videos in Mainland China, you bypass the need to get around the Great Firewall of China. Your videos will be stored, hosted, and delivered locally on this Chinese video platform. Pricing for Azure data center is highly customizable and separate from Vidizmo pricing.

2) Storing videos outside of China and delivering them via Azure CDN China.

Alternatively, you can host online video content outside Mainland China and use Azure CDN’s China Edge servers to deliver content to a Chinese audience. Azure CDN China has partnerships with various local Chinese streaming platforms and has PoPs within China as a result. For this option, you’ll need to get an ICP license for your Chinese live streaming platform since it isn’t hosted in China. You’ll also need to subscribe to Azure CDN China separately on top of your Vidizmo subscription.

Vidizmo offers four EnterpriseTube plans that could be billed annually or monthly. 

The lowest plan is EnterpriseTube 50 which costs $129/month, followed by the EnterpriseTube 100 at $199/month and EnterpriseTube 250 at $499/month. They also offer the  À la carte Pricing for large enterprises. So, you’ll have to contact their sales team for custom pricing if you have robust video streaming needs. 

FAQ

1. Is streaming popular in China?

Yes, live streaming is extremely popular in China, with over 727.9 million users in the country in 2023. This represents a staggering penetration rate of 68.1%.

2. What are the best Chinese streaming platforms?

The best Chinese live streaming platforms you can use to get your streams delivered to a Chinese audience are:

• Dacast
• Panopto
• Wowza
• Muvi
• Vidizmo

3. What are the most popular live streaming apps in China?

Some of the top Chinese live streaming platforms include:

• Douyin Livestreaming
• RED (Xiaohongshu)
• Taobao Live
• Kuaishou
• WeChat
• Weibo
• Yizhibo
• Bilibili
• Huya
• Tencent Video

4. Can foreigners stream in China?

No, unfortunately, foreigners can’t stream when they’re in China. They can’t do so even on Chinese streaming platforms. 

5. Which Top Chinese streaming platforms have servers in China?

Some of the Chinese live streaming platforms that have servers in Mainland China are:

• Dacast
• Panopto
• Muvi
• Vidizmo

6. How big is the live shopping market in China?

Research shows that the most popular form of live streaming in China is live-commerce, with about 526 million users as at time of research in June 2023. This means that about 48.8% of the country’s internet population are focused on ecommerce China live streaming. 

7. What is the Great Firewall of China, and how does it work?

The Great Firewall of China refers to the censorship and surveillance project enforced by the Chinese government. It regulates and filters internet content or any information the Chinese government deems a threat to its political ideologies and social values.  

In Conclusion

By now you’ll have a greater understanding of how to play and succeed in the Chinese live streaming market. You now know how to bypass delays caused by the China Great Firewall. You now know the expectations of the Chinese user base and how best to appeal to them and create potential customers.

We’ve discussed various routes to break into the market. For example, a Chinese video streaming platform requires investment and costly IPA licensing and CDN subscription service requirements. But fortunately, there are better, simpler, more cost-effective solutions.

As one of the largest online video platforms, Dacast is one such solution. With Dacast, you pay a simple flat fee of $49/hour – nothing more. Dacast’s professional and well-established platform has a solid base within mainland China, giving you the best streaming results. And Dacast is a video hosting service that includes an ICP license, so you don’t have to fork out for one.

Why not give Dacast a go? Sign up, and you’ll have access to Dacast’s 14-day free trial.

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