The 15 Best Chinese Live Streaming Platforms (ICP Licensed and Native) for 2025

It’s no secret that China is heralded as one of the biggest markets for nearly everything. And it’s no different when it comes to streaming events. In fact, the Chinese live-streaming market is expected to grow from 700 billion Yuan ($103.19 billion) in 2023 to 2,100 billion ($309.57 billion) in 2026.

If you have a business looking to maximize reach, sales, and revenue, China must be in your sights. However, you need to know the intricacies of the Chinese market and how best to appeal to Chinese audiences. Since the Chinese market is so huge and hyper-competitive, consider using a live streaming platform based outside of China for best results.

In this article, we’ll paint a clearer picture of the live-streaming market in China. We’ll distill all you need to know to immerse yourself in the Chinese market and succeed. Most notably, we’ll cover the challenges you may face and discuss how to overcome them. Finally, we’ll reveal the best Chinese streaming platforms that offer adequate services. By the end, you’ll be well-equipped to establish your presence and reap the massive rewards of live streaming in the Chinese market.

Table of Contents:

• Market Overview and Trends
• How Does the Great Firewall of China Influence Live Streaming?
• Why Trust Dacast’s Platform Reviews?
• The 5 Best International ICP-Licensed Live Streaming Platforms for China
• The 10 Best Native Chinese Streaming Platforms
• Native Chinese Streaming Platforms vs. International ICP-Licensed Platforms – Detailed Comparison
• Cultural Adaptation and Localization for the Chinese Live-Streaming Market
• Legal and Regulatory Deep Dive: Navigating China’s Complex Live-Streaming Rules
• E-Commerce Integration in Live Streaming: Driving Sales Through Engagement
• Understanding User Behavior in China’s Live Streaming Boom
• Tech Tips for Optimizing Live Streams in China
• Monetization Opportunities for Live Streaming in China
• Future Trends in Chinese Live Streaming: What’s Next?
• FAQ
• Conclusion

Market Overview and Trends

Live streaming has become a necessity for those who want their brands to grow and thrive. The Chinese live-streaming market is massive, with millions of users from across the nation tuning in to see live streamers for entertainment, gaming, and much more. Therefore, live streaming in China can be one of the most lucrative forms of streaming in the world.

But with such a gargantuan market comes incredible competition. Consider the following stats and see why it’s well worth getting your Chinese live-streaming rights:

• McKinsey forecasts that by 2030, the number of households in China with upper-middle-class incomes and higher could be roughly equal to what you would find in Europe and the USA combined.
• Based on data released in August 2023, about 765 million live-streaming users live in China. This represents about 72% of total internet users in China.
• About 27.5% of internet users in China have live-streamed a sport. That’s about 284 million people. To add to the appeal of the Chinese live-streaming market, a majority of those 284,000 people paid for sports streaming services.
• In addition to sports, internet users in China commonly livestream video content in e-commerce, gaming, and other forms of entertainment, according to numbers reported in 2023.

By not improving the live streaming experience for Chinese viewers, you’ll miss out on a massive audience. This is true for all industries, including sports, entertainment, and e-commerce. Sports broadcasters should especially be hungry to enter the Chinese live-streaming market as sports are still a relatively untapped market compared to other industries. Furthermore, Chinese live streaming forms a huge part of sports-related content.

That’s why our team at Dacast has developed a robust live-streaming platform. With such enormous opportunities to be gained by tapping into the Chinese live-streaming market, we want to equip our users with everything needed to achieve their business broadcasting goals.

Dacast provides a convenient platform for live streaming in China, allowing you to access content that is otherwise restricted by The Great Firewall of China. We’ll discuss the dynamic features that make Dacast stand out from the crowd, but first, let’s talk about how the Great Firewall influences Chinese live streaming and video hosting in China.

How Does the Great Firewall of China Influence Live Streaming?

The Great Firewall of China, also called The Golden Shield Project, is an elaborate censoring system. It was designed to regulate internet usage within the country, and it achieves this by using various sophisticated techniques to filter content. Without getting too political, the purpose of the Great Firewall of China is to protect the people of China from “spiritual pollutants.”

Some example factors that the filtering system considers include domain name, specific words or keywords, and detection of specific faces. On top of social sites like Facebook and Twitter, this convenient tool lets you see which other streaming websites are blocked in China.

Now that you know the basics of what it is, let’s talk about the implications of the Great Firewall China on Chinese live-streaming platforms.

First, broadcasters must take extra steps to make sure the quality of the stream they deliver is robust and dependable. Second, once broadcasters figure out a way to deliver that solid experience, they must become well-versed in what is and isn’t allowed. Lastly, you may need an ICP license for China live streaming.

Let’s cover these 3 implications more closely next.

Servers Inside China vs. Outside China

A big factor in Chinese live streaming quality and performance is latency, which is affected by distance. It’s not uncommon for Chinese users to tune into a live stream that’s being streamed from a server in the USA or Australia. That’s far.

When shopping for Chinese live streaming platforms, you need to dig deeper into the phrase “live streaming in China”.

Content delivery network (CDN) servers in Hong Kong are outside what we consider Mainland China for streaming purposes. This means content delivered from Chinese video platforms with Hong Kong servers still has to go through the Great Firewall of China.

While using servers in Hong Kong certainly has a proximity advantage, leading to lower latency, you may run into the very problem you’re trying to solve in the first place⁠ – finding Chinese live-streaming apps with dependable performance. Additionally, there’s still a chance your live stream in China may be blocked due to factors out of your control. For example, your live stream on a specific CDN edge server can be blocked because of another broadcast on the same server.

That’s why you want to find a China live streaming platform, like Dacast. Dacast includes servers and infrastructure within Mainland China, not just Hong Kong.

Knowing What Type of Content is Banned in China

Anything that comes over the internet from outside of China is monitored closely. Although you bypass the careful review process when you use ICP-licensed live-streaming platforms like Dacast, it’s still good to familiarize yourself with what type of content gets filtered in China.

The list of banned content is extensive. Here’s a small list of examples:

• Fortune-telling
• Consuming non-edible food such as paper
• Hip shaking
• Taking shots at nightclubs
• Insulting Chinese heroes and martyrs
• Wearing fake police uniforms
• Tombstones
• Coffins

ICP Licenses and China Live Streaming

An ICP license is issued by the Chinese document that allows you to publish a website, software, or platform. Chinese video streaming platforms all need to acquire ICP licenses for video hosting in China. ICP license fees are high, so mostly mid-size businesses and large corporations looking to stream in China can afford it. 

If you take and process payments online or just plan to stream, you only need an ICP registration which is a bit more affordable but still costly. If this all sounds discouraging, don’t worry. You can bypass it by using a platform like Dacast.

With Dacast, you don’t need an ICP license because we’ve done the hard work, so you don’t have to. You can leverage our partnerships, video hosting services, and infrastructure in Mainland China to bypass the Great Firewall of China.

Try live streaming to China for $500 / Day. No hidden fees.

Not a Dacast member? Try our 14-day free trial.

Try Dacast For China Live Streaming

Why Trust Dacast’s Platform Reviews?

With over 15 years of experience powering professional live streaming for broadcasters, enterprises, and 400K+ content creators worldwide, Dacast is a trusted leader in online video. As one of the very few Western streaming platforms with an active ICP license, Dacast offers seamless and legal live streaming access into China—a critical advantage for global brands looking to reach Chinese audiences. From media and entertainment to education and sports, we’ve supported thousands of successful streams across industries. Our deep technical expertise and global delivery capabilities make us uniquely qualified to guide you in choosing the right streaming solution for your needs.

The 5 Best International ICP-Licensed Live Streaming Platforms for China

Now that you understand the importance of using a platform with an ICP license for hosting and live streaming in China, let’s explore five of the top live streaming solutions that are fully compliant and optimized for the Chinese market.

1. Dacast

Dacast is one of the largest ICP-licensed international platforms that offer a China Video on Demand service and premium video hosting features. As one of the video hosting sites that are not blocked in China, Dacast has infrastructure inside Mainland China, meaning your streams won’t be affected by the Great Firewall of China.

As a result, the streams will be more stable and maintain a higher quality. Furthermore, they’re much less likely to be blocked by Chinese authorities. What’s more, Dacast has also gone through the work of acquiring an ICP license so that you don’t have to.

Unlike other Chinese live-streaming apps and platforms, Dacast’s pricing is transparent and predictable. You pay $500 per Day of content you livestream in China. There are no hidden fees for streaming video content, no add-ons, and no extra license fees are required.

As bandwidth is really expensive in China, most live-streaming platforms charge streamers a separate fee for it when streaming to China. However, Dacast does not charge any extra fees for bandwidth. Our pricing starts at $39/month, and you can access Dacast’s live streaming in China feature on all plans.

Explore more about live streaming to China using Dacast.

Key Features:

• Ad-Free Streaming: Enjoy uninterrupted broadcasts without ads on all plans.
• White-Label Service: Customize your player with your own branding.
• High-Performance CDN Delivery: Ensures fast and reliable video streaming worldwide, including in China.
• 24/7 Customer Support: Scale and Event plans include round-the-clock phone support.
• Secure Video Hosting: Features like password protection, referrer restrictions, and AES encryption keep your content safe.
• Integrated Video Paywall: Monetize your content with built-in pay-per-view or subscription options.
• Advanced Analytics Dashboard: Gain insights into viewer engagement and streaming performance.
• Adaptive Bitrate Streaming: Automatically adjusts quality based on viewers’ internet speeds for a smooth experience.
• China-Optimized Streaming: With infrastructure inside Mainland China, Dacast ensures seamless content delivery to a global audience.

Detailed Features:

• RTMP & HLS Streaming Support: Stream with low latency using an RTMP encoder for ingestion and HLS streaming for smooth playback.
• M3U8 file creation capability to enable adaptive streaming delivery of OTT video content across various devices.
• Comprehensive API Access: Use Player API for embedding and customizing your video player, and Video API for advanced platform integration (available on premium plans).
• Cloud-Based Video Transcoding: Automatically optimize video quality and format for different devices without manual conversion.
• Flexible Monetization Models: Supports SVOD (subscriptions), AVOD (ad-based), and TVOD (pay-per-view) to maximize revenue.
• Multi-User Management: Scale and Custom plan users can assign different access levels to team members for better collaboration.
• Zoom Live Streaming Integration: Broadcast live meetings, conferences, and events directly from Zoom.
• Expo 2.0 Video Galleries: Create interactive, branded video portals to enhance user engagement.
• Scalable RTMP Streaming Platform: Designed for large-scale, professional-grade live broadcasts with robust performance.
• Customizable Video CMS: Build your own content management system using Dacast’s API for a tailored streaming solution.

Pros: 

• Global Delivery: Reliable streaming, including China.
• No Extra Fees: Transparent pricing with no bandwidth charges.
• Custom Branding: White-label service on all plans.
• Flexible Monetization: SVOD, AVOD, and TVOD options.
• 24/7 Support: Email, chat, and phone support.
• Secure Streaming: Password protection, encryption.
• Easy Integration: API support for players and CMS.

Cons: 

• New users may find the platform challenging at first, though support resources are available.

Pricing: 

Pricing plans with Dacast include four packages:

• Starter Plan: $39/month (billed annually) – 2.4 TB bandwidth, 500 GB storage, ideal for beginners.
• Event Plan: $63/month ($750/year) – 6 TB bandwidth, 250 GB storage, pay-as-you-go for events.
• Scale Plan: $165/month (billed annually) – 24 TB bandwidth, 2,000 GB storage, plus premium features like phone support, monetization, and white-label options.
• Custom Plan: Tailored for high-volume businesses, contact Dacast for a personalized quote.

*China Streaming Fee: $500 per Day to stream content to China

Target Audience:

• Businesses and content creators looking for a turnkey video streaming solution with China delivery.
• Companies that need secure, monetizable live and on-demand video for training, events, and marketing.
• Organizations seeking affordable, pay-as-you-go pricing without long-term contracts.

How Dacast Stands Out:

Dacast simplifies China-compliant streaming by offering built-in ICP licensing for easy access to the Chinese market. Unlike many platforms that require users to secure an ICP license separately, Dacast handles the compliance process so it is one of the most accessible options for international businesses. Its affordable pricing model and monetization tools (such as pay-per-view and ad-free streaming) also make it an attractive choice for companies wanting to generate revenue from their video content in China.

2. Panopto

Panopto is one of the ICP-licensed live-streaming platforms that use Amazon’s Cloudfront CDN to help users deliver video to China. While it’s one of the best Chinese video platforms, keep in mind Amazon Cloudfront has a limited number of points of presence (PoPs) in Mainland China, including just Beijing, Shanghai, and Zhongwei. As a result, you may still experience slow loading times and inconsistent quality. Despite this, it’s still a relevant Chinese video platform for streaming educational content and other video hosting services.

Panopto offers customized plans tailored to the specific needs of educational institutions and businesses. To obtain detailed pricing information, it’s recommended to contact Panopto directly for a personalized quote.

Key Features:

• Secure Hosting: Password protection, referrer restrictions, and AES encryption to keep your content safe.
• Integrated Paywall: Built-in monetization options, including pay-per-view or subscriptions.
• Analytics Dashboard: Insights into viewer engagement and streaming performance.
• Adaptive Bitrate Streaming: Auto-adjusts video quality for smooth viewing on varying internet speeds.
• Cloud Transcoding: Automatically optimizes videos for different devices.
• API Access: Player and video APIs for embedding and platform integration (premium plans).
• Zoom Integration: Stream live events directly from Zoom.
• Expo 2.0 Galleries: Create branded, interactive video portals for better engagement.

Pros:

• Global Delivery: Optimized streaming worldwide, including China.
• No Hidden Fees: Transparent pricing with no extra charges.
• Custom Branding: White-label options on all plans.
• Flexible Monetization: Supports SVOD, AVOD, and TVOD models.
• 24/7 Support: Email, chat, and phone support available.
• Secure Streaming: Password protection and encryption for extra security.
• Easy Integration: API support for seamless system integration.

Cons:

• Learning Curve: It can be complex for new users, but support is available.

Pricing:

• Panopto offers customized plans. Contact them directly for a quote, as pricing varies by needs.

Target Audience:

• Enterprises, universities, and organizations focused on internal training, education, and corporate communications.
• Institutions that need a secure, private video platform for lectures, webinars, and knowledge sharing.
• Businesses that require AI-powered video search and content management tools.

How Panopto Stands Out:

Unlike other ICP-licensed platforms for general video streaming, Panopto specializes in enterprise and education-focused video hosting. It offers AI-powered video indexing, so it’s easy to search through video content, and it also has secure access controls that ensure compliance with Chinese data regulations. Panopto provides an end-to-end video management system that integrates with LMS platforms like Moodle and Canvas for multinational corporations and universities that want to deliver training or educational content in China.

3. Wowza

Wowza is a widely recognized live-streaming platform, and it can be a great option for reaching audiences in China. While Wowza itself does not have direct Points of Presence (PoPs) in Mainland China, it relies on third-party content delivery networks (CDNs) to distribute video content. These CDNs typically use edge servers located in nearby countries like Singapore and South Korea. While this setup can still offer high-quality video streaming, it may not be as fast or reliable as local Chinese servers, particularly for regions within the Great Firewall.

If you’re looking for a more dependable solution for streaming in China, Wowza has partnered with Alibaba Cloud, which operates PoPs across Mainland China. Alibaba Cloud offers more stable and efficient video hosting, ensuring better performance for your streams within China. By using this partnership, you can bypass some of the performance limitations that come with relying on international CDNs.

An important note is that when utilizing Wowza in combination with Alibaba Cloud for streaming in China, you will not need a full ICP license, but an ICP registration for video hosting is still required. This registration is necessary to legally distribute video content within the country.

Key Features:

• Global Streaming: Supports live streaming with CDN coverage, including Singapore and South Korea, and improved service in Mainland China through Alibaba Cloud.
• Customization: Flexible streaming options, including transcoding and multi-streaming.
• Multi-Device Compatibility: Seamless streaming across all devices.
• Analytics: Real-time performance and viewer analytics.
• API & CMS: Tools for managing assets and integrating with other systems.

Pros:

• Scalable: Grows with your needs, from small events to large-scale streaming.
• Customization: Extensive control over encoding and streaming setup.
• Quality: Reliable, high-quality streaming with low latency.

Cons:

• China Performance: May face slow speeds and high latency outside Alibaba Cloud’s PoPs.
• Learning Curve: It can be complex for beginners to set up.
• Pricing: Additional costs for transcoding, storage, and stream targets.
• ICP Registration: Needed for video hosting in China, even with Alibaba Cloud.

Pricing:

Wowza Video Streaming Plans:

• One Month of Streaming: $149 one-time purchase, 15 streaming hours, 500 viewer hours included, $2.50 per additional streaming hour, $0.10 per additional viewer hour
• Pay As You Go: $0 subscription fee, pay for what you use, $2.50 per streaming hour, $0.10 per viewer hour, additional storage $0.20 per GB per month
• Enterprise Plans: Custom plans, best for large-scale operations, pricing varies based on needs, contact Wowza for a quote

Wowza Streaming Engine Plans (for self-hosted streaming):

• One Month of Streaming: $295 one-time purchase, includes 1 instance, up to 10 concurrent transcoded channels, $295 for additional instances
• Basic Monthly: $195/month, includes 1 instance, up to 10 concurrent transcoded channels, $195 for additional instances
• Enterprise Plans: Custom pricing for large-scale, self-hosted streaming with unique requirements, additional features and support available

Target Audience:

• Businesses and developers that need a customizable streaming solution with full control over video delivery.
• Companies that look for low-latency, high-performance live streaming, such as gaming, finance, and telehealth platforms.
• Organizations looking for multi-platform video delivery, including mobile, web, and smart TV apps.

How Wowza Stands Out:

Wowza stands out with its flexibility and performance, especially for companies that need a developer-friendly streaming infrastructure for China. It supports low-latency streaming across many industries, including finance, healthcare, and e-sports. Unlike some of the competitors, Wowza allows businesses to fully control their video workflows, offering both on-premise and cloud-based options that can be adapted to China’s network.

4. Muvi

Muvi is a video streaming site that partners with Alibaba Cloud, Cloudera, and Tencent Cloud. These help its customers deliver a premium live video or audio experience to a Chinese audience. These cloud networks also enable other platforms to enable live-streaming content to Chinese consumers.

Muvi’s partners offer support when delivering online video content to China, including the ICP license and general features that support video hosting for audiences in China. These partners have multiple PoPs in China and Southeast Asia, enabling low-latency streaming.

With a site like Muvi, your videos are stored in servers located in Mainland China and delivered to Chinese viewers via their CDN. You also have the option to replicate videos to their China servers. 

Key Features:

• End-to-End OTT Platform: Offers content management, streaming, monetization (SVOD, AVOD, PPV), and analytics.
• Multi-Device Support: Works across web, mobile apps, and smart TVs.
• Cloud Partnerships: Integrates with Alibaba Cloud and Tencent Cloud for reliable streaming in China.
• Customization & Branding: Provides branded websites and apps with flexible monetization options.
• Analytics & Reporting: Offers insights into viewer behavior and content performance.

Pros:

• Comprehensive Solution: All-in-one platform for content hosting, streaming, and monetization.
• Scalable & Reliable: Supports large audiences with low-latency delivery.
• User-friendly: Easy setup with intuitive management tools.

Cons:

• Limited Website Templates: Customization options are somewhat restricted.
• Marketing Limitations: Lacks advanced integrations with external marketing tools.
• Learning Curve: CMS workflow can be complex for beginners.

Pricing:

Muvi One pricing plans include:

• Standard Plan: $399/month (+ $299/month per app + infra fees)
• Professional Plan: $1499/month (+$499/month per app + infra fees)
• Enterprise Plan: $3900/month (+$499/month per app + infra fees)
• Ultimate Plan: Custom pricing

Target Audience:

• Businesses looking to launch their own branded streaming service in China.
• Media companies, influencers, and e-commerce brands that want a turnkey OTT solution with built-in video monetization.
• Organizations that need multi-platform streaming, including web, mobile, and smart TVs.

How Muvi Stands Out:

Muvi is one of the few all-in-one streaming platforms that support China while allowing users to fully brand their video services. With its ICP-licensed cloud partnerships, Muvi provides a way to stream and monetize content in China without regulatory hassle. It has the ability to power subscription-based (SVOD), ad-supported (AVOD), and transactional (TVOD) models which makes it highly versatile, especially for companies looking to launch their own Netflix-style platform for the Chinese market.

5. Vidizmo

Vidizmo is one of the best platforms for video hosting and streaming in China, offering a wide range of capabilities. It supports China video hosting in two ways:

1) Deploying Vidizmo in a Microsoft Azure data center located in China 

By hosting videos in Mainland China, you bypass the need to get around the Great Firewall of China. Your videos will be stored, hosted, and delivered locally on this Chinese video platform. Pricing for Azure data center is highly customizable and separate from Vidizmo pricing.

2) Storing videos outside of China and delivering them via Azure CDN China.

Alternatively, you can host online video content outside Mainland China and use Azure CDN’s China Edge servers to deliver content to a Chinese audience. Azure CDN China has partnerships with various local Chinese streaming platforms and has PoPs within China as a result. For this option, you’ll need to get an ICP license since your live-streaming platform isn’t hosted in China. You’ll also need to subscribe to Azure CDN China separately on top of your Vidizmo subscription.

Key Features:

• Interactive Video: In-video quizzes, surveys, and handouts.
• Screen Recording & Upload: Supports video, audio, images, and documents.
• Security: Multifactor Authentication (MFA) and secure media sharing.
• AI Features: Automatic transcription, speaker ID, and AI insights.
• Live Streaming: Includes interactive live control room and eCDN for scalability.
• Integrations: Works with SharePoint, Zoom, MS Teams, AWS, and more.
• Analytics: Real-time video performance and audience tracking.
• Customization: Branding and flexible user management.

Pros:

• Comprehensive Integration: Seamless integration with multiple platforms.
• Customization: Flexible storage, user licenses, and bandwidth options.
• AI Tools: Enhances accessibility and content engagement.
• Security: Advanced security features with customizable access controls.
• Live Streaming: Scalable with interactive tools for large events.
• Analytics: In-depth insights into video performance and audience engagement.

Cons:

• Pricing: It can be expensive for smaller businesses.
• Complex for Small-Scale Use: It may have more features than needed for simpler use cases.
• ICP License for China: Requires additional licensing for Chinese audience delivery.
• Limited Phone Support: Only available in higher-tier plans.

Pricing:

Vidizmo pricing plans include:

• EnterpriseTube Basic: $170/month – 10 Users, 200 Authenticated Viewers, 120 GB Storage, 1 TB Bandwidth
• EnterpriseTube Professional: $280/month – Everything in Basic + AI transcription, speaker identification, live streaming, and advanced security features.
• Custom Pricing: Tailored plans for custom storage, bandwidth, and user needs.

Target Audience:

• Enterprises and government agencies that need a secure, AI-powered video platform with Chinese content delivery.
• Companies that require video compliance, moderation, and governance tools to meet China’s regulations.
• Businesses looking for advanced video analytics to track viewer engagement in China.

How Vidizmo Stands Out:

Vidizmo is one of the few ICP-licensed platforms built with compliance, security, and AI-powered insights in mind. It offers on-premise hosting in China via Azure’s local data centers, ensuring compliance with China’s cybersecurity laws. Its AI-driven analytics and automatic transcription tools provide deeper insights into viewer engagement, which is a great option for organizations that need secure and regulated video streaming in China. Vidizmo excels in enterprise-level security and compliance while still offering live streaming and interactive video features.

The 10 Best Native Chinese Streaming Platforms

China’s live streaming industry is massive, blending entertainment, social interaction, and e-commerce. Whether it’s influencers selling products in real-time, gamers showcasing their skills, or brands engaging millions of viewers, Chinese streaming platforms offer unique features that set them apart from their international counterparts. Let’s explore the top 10 Chinese-native live-streaming platforms.

1. Douyin

Douyin is the Chinese counterpart of TikTok that dominates China’s big live-streaming scene. It started as a short video platform, but it has evolved into a massive hub for live commerce, entertainment, and influencer-driven content. With over 700 million users, it’s one of the most powerful tools for brands and creators looking to engage Chinese audiences.

Key Features:

• Seamless Live Shopping: Integrated e-commerce lets viewers buy products directly during streams.
• AI-Powered Content Discovery: Personalized feed ensures high engagement.
• Advanced Monetization: You can earn through virtual gifts, brand partnerships, and e-commerce sales.
• High-Quality Video & Effects: Built-in editing tools and real-time filters to enhance broadcasts.
• Strong Community & Engagement: Interactive features like Q&A, challenges, and live duets.

Pros:

• Massive user base and engagement.
• Strong e-commerce integration for live selling.
• AI-driven algorithm boosts visibility.

Cons:

• Highly competitive – standing out requires strategy.
• Foreign businesses need a local partner to access full features.

Pricing:

• Free to use, but streaming tools, promotions, and e-commerce features may include additional costs.
• Advertising and boosting posts require a budget, with ad prices varying based on reach and targeting.

Target Demographics:

• Primarily Gen Z and Millennials in China.
• Heavy focus on e-commerce, fashion, beauty, and entertainment.
• An influencer-driven audience that trusts live recommendations.

Why Douyin Stands Out:

Unlike global platforms like TikTok or Instagram Live, Douyin seamlessly merges live streaming with China’s booming e-commerce scene. Its AI-powered discovery system ensures high visibility for engaging content, while real-time shopping features make it a game-changer for brands. If you’re looking to tap into China’s digital economy, Douyin is the ultimate platform to be on.

2. Kuaishou

Kuaishou is one of the leading Chinese live-streaming apps, often seen as Douyin’s biggest competitor. While both apps focus on short videos and live content, Kuaishou takes a more community-driven approach, appealing to users in smaller cities and rural areas. It’s especially popular for live e-commerce, gaming streams, and interactive social features, making it a key player in China’s digital landscape.

Key Features:

• Live Streaming & Short Videos: Users can create and watch engaging live content alongside short-form videos.
• E-commerce Integration: Brands and influencers sell products directly via live streams.
• Gaming & Interactive Streams: Viewers can send virtual gifts, participate in challenges, and engage with streamers.
• AI-Driven Content Discovery: Personalized recommendations based on user behavior.
• Social Community Focus: Stronger engagement among smaller cities and rural users compared to Douyin.

Pros:

• Strong engagement with audiences outside major cities.
• A leading platform for e-commerce live streaming.
• Better monetization options for smaller creators.
• Interactive and community-driven features.

Cons:

• Not as globally recognized as Douyin.
• Less polished interface compared to some competitors.
• Content moderation policies can be stricter than expected.

Pricing:

• Kuaishou is free to use, but monetization options include virtual gifts, ad revenue, and e-commerce commissions. 
• Businesses using Kuaishou for live commerce may pay platform fees based on sales.

Target Demographics:

• Popular in Tier 2 and Tier 3 cities, reaching a more diverse audience across China.
• Favored by influencers, small businesses, and rural content creators.
• Strong appeal for live shopping, casual entertainment, and interactive gaming streams.

How Kuaishou Stands Out:

Kuaishou’s strength lies in its community-driven approach. Instead of just viral content, it emphasizes social connections and user engagement. Its e-commerce ecosystem is also more interactive, making it a top choice for brands looking to tap into China’s booming live shopping trend.

3. Taobao Live

Taobao Live is China’s go-to platform for live commerce. It’s integrated into Alibaba’s massive e-commerce ecosystem and as the pioneer of live shopping, it revolutionized how brands, influencers, and sellers engage with consumers in real time. With millions tuning in daily, Taobao Live is one of the best Chinese video-streaming platforms for product launches, flash sales, and interactive shopping experiences.

Key Features:

• E-Commerce Integration: Fully embedded within Taobao and Tmall, allowing instant purchases.
• Influencer & Brand Live Streams: Businesses partner with KOLs (Key Opinion Leaders) to drive sales.
• AI-Powered Recommendations: Personalized product suggestions based on user preferences.
• Gamification & Engagement: Interactive elements like lucky draws, coupons, and limited-time discounts.
• Multi-Camera Live Streaming: High-quality production tools for a polished shopping experience.

Pros:

• Direct access to Alibaba’s vast marketplace.
• High conversion rates due to real-time engagement.
• Trusted by major brands and influencers.
• Advanced analytics for sellers to optimize performance.

Cons:

• Requires an official Taobao store to stream.
• Highly competitive and brands need strong marketing to stand out.
• Heavily focused on sales, limiting entertainment-based content.

Pricing:

• Free for viewers.
• Sellers pay platform fees and commissions based on sales.
• Additional costs for influencer partnerships and promotional boosts.

Target Demographics:

• Online shoppers looking for real-time product demos and deals.
• Brands and retailers that want to boost conversions through live commerce.
• Influencers and KOLs monetizing through product promotions.

How Taobao Live Stands Out:

Unlike Western live streaming apps that focus on entertainment, Taobao Live is built entirely around shopping. It offers a great buying experience, where viewers can purchase products without leaving the stream. This direct-to-consumer model makes it a game-changer in e-commerce in China.

4. Tencent Video

Tencent Video is one of the largest Chinese video streaming platforms, often compared to Netflix but with a strong emphasis on both on-demand content and live streaming. As part of the Tencent ecosystem, it integrates with WeChat and QQ which makes it dominant in China’s digital entertainment. While primarily known for movies, dramas, and variety shows, Tencent Video also supports live streaming for sports, concerts, gaming, and influencer broadcasts.

Key Features:

• Massive Content Library: Extensive collection of movies, TV shows, anime, and exclusive originals.
• Live Streaming for Events & Gaming: Hosts live broadcasts of esports tournaments, concerts, and sporting events.
• Integration with WeChat & QQ: Easy sharing and engagement within Tencent’s social platforms.
• VIP Membership Perks: Ad-free viewing, early access to exclusive content, and higher-quality streams.
• AI-Powered Recommendations: Personalized content suggestions based on viewing history.

Pros:

• Huge user base with strong social media integration.
• High-quality streaming with 4K and HDR support.
• Variety of content, including international films and dramas.
• Exclusive partnerships with major content producers.

Cons:

• VIP membership is required for premium content.
• Limited accessibility outside of China due to licensing restrictions.
• Less emphasis on interactive live streaming compared to platforms like Douyin or Kuaishou.

Pricing:

• Free with ads
• Continuous Monthly Subscription: ¥25 per month.
• Annual Subscription: ¥258 per year.
• Additional fees for rentals and special event live streams.

Target Demographics:

• Movie and drama lovers seeking premium content.
• Esports and sports fans tuning into live broadcasts.
• Users within the WeChat and QQ ecosystem looking for integrated streaming experiences.

How Tencent Video Stands Out:

Tencent Video is China’s counterpart of Netflix but with a broader range of content, including live sports, esports, and social media integration. Unlike YouTube or Twitch, which focus on user-generated content, Tencent Video prioritizes professionally produced media while still offering live streaming for major events.

5. iQIYI

iQIYI is another one of the leading Chinese streaming platforms, often compared to Netflix but with a stronger focus on Chinese entertainment. It’s packed with blockbuster movies, trending dramas, and exclusive originals, making it a top choice for viewers in China and beyond. On top of that, iQIYI offers live streaming for concerts, esports, and major events.

Key Features:

• Massive Content Library: Huge selection of movies, TV shows, anime, and exclusive originals.
• Live Streaming for Events & Gaming: Covers esports tournaments, concerts, and special live events.
• VIP Membership Perks: Ad-free viewing, early access to new releases, offline downloads, and 4K streaming.
• AI-Powered Recommendations: Uses advanced algorithms to suggest content based on user preferences.
• Interactive Features: Comment sections, fan engagement tools, and social sharing options.

Pros:

• Extensive variety of Chinese and international content.
• High-definition streaming with 4K and Dolby Vision support.
• AI-driven recommendations for a personalized experience.
• Live streaming of popular events.

Cons:

• The free version includes ads and lower-quality video.
• Some content is geo-restricted outside China.

Pricing:

• Free (with ads).
• VIP Membership: ¥25/month (~$3.50).
• Gold VIP: ¥40/month (~$5.50) (includes Dolby Vision, offline downloads, and premium perks).

Target Demographics:

• Drama & Movie Fans: Offers one of the largest collections of Chinese dramas, anime, and international films.
• Esports & Gaming Enthusiasts: Streams major gaming events and tournaments.
• Tech-Savvy Viewers: AI-powered recommendations and high-quality streaming appeal to digital-first users.
• Young Urban Audience: Attracts younger generations with exclusive content and interactive features.

How iQIYI Stands Out:

iQIYI sets itself apart by being deeply embedded in China’s entertainment industry, offering exclusive dramas and variety shows that aren’t available on international platforms. It also uses AI technology to provide highly personalized recommendations for easier content discovery. With 4K streaming, Dolby Vision, and a premium viewing experience, iQIYI competes with global giants while catering specifically to Chinese audiences.

6. Bilibili

Bilibili is China’s go-to platform for anime, gaming content, and interactive live streaming. It was originally known for its ACG (anime, comics, and games) community, but it has expanded into a full-fledged video-sharing and streaming platform with a massive fan base among younger audiences. Whether you’re into esports, pop culture, or educational content, Bilibili offers a unique mix of entertainment with a strong focus on user interaction.

Key Features:

• Massive ACG & Gaming Content: Huge library of anime, manga, and gaming-related videos.
• Interactive Danmu (Bullet Comments): Real-time viewer comments appear on-screen for an engaging experience.
• Live Streaming for Esports & Events: Hosts gaming tournaments, music festivals, and exclusive creator streams.
• User-Generated Content (UGC): Encourages creators to upload original videos, similar to YouTube.
• VIP Membership Perks: Ad-free viewing, HD streaming, and early access to premium content.

Pros:

• Strong community engagement with interactive features.
• Massive selection of anime, gaming, and pop culture content.
• Unique bullet comment system for real-time audience interaction.
• Supports both live streaming and on-demand videos.

Cons:

• Some content is restricted outside of China.
• Requires a premium subscription for HD and exclusive content.

Pricing:

• Free (ad-supported with standard quality streaming).
• Big Member: ¥25/month (~$3.50) (ad-free, HD streaming, exclusive content).
• Annual Membership: ¥233 (~$32).

Target Demographics:

• Anime & Gaming Fans: The top choice for ACG lovers, featuring anime, gaming content, and fan-submitted works.
• Esports & Live Streaming Viewers: Home to live tournaments, gaming influencers, and music events.
• Young Digital Natives: The majority of users are under 30, with a strong presence of Gen Z.
• Creative Content Consumers: Offers a mix of professional productions and user-generated videos.

How Bilibili Stands Out:

Bilibili stands apart from other international and Chinese streaming platforms by blending anime, gaming, and interactive entertainment. Its iconic Danmu (bullet comments) makes viewing a shared experience, bringing audiences together in real-time. Unlike platforms focused solely on mainstream content, Bilibili thrives on niche communities, user-generated videos, and a dedicated fandom culture.

7. WeChat Live Streaming

WeChat Live Streaming is a powerful built-in feature of WeChat – China’s most widely used social app. While it’s not a standalone streaming platform, it allows businesses, influencers, and brands to broadcast live directly to their WeChat followers and private groups, so it’s a great option for e-commerce and community engagement. Since WeChat is deeply integrated into daily life in China, its live-streaming functionality allows you to market products, interact with audiences, and drive sales within the app.

Key Features:

• Integration with WeChat Ecosystem: Live streams happen within WeChat, making it easy to engage existing followers.
• Built-in E-commerce Functionality: Directly link to WeChat Mini Programs or WeChat Pay for instant purchases.
• Private & Public Streaming Options: Stream to personal contacts, groups, or public followers.
• Interactive Features: Real-time comments, likes, and gifting options to boost engagement.
• Multi-Purpose Use: Used for product launches, influencer marketing, corporate webinars, and education.

Pros:

• Leverages WeChat’s massive user base (over 1.3 billion users).
• Directly connects to WeChat Pay for seamless transactions.
• Ideal for businesses and influencers looking to sell products.
• No need for additional apps as everything happens inside WeChat.

Cons:

• Mostly restricted to existing WeChat connections.
• No standalone website or global accessibility outside WeChat.
• Lacks the entertainment-driven appeal of platforms like Douyin or Bilibili.

Pricing:

WeChat Live Streaming itself is free to use, but businesses may incur costs for:

• WeChat Mini Programs: Custom development costs (~¥10,000+ or $1,400+).
• WeChat Pay Transaction Fees: ~0.6% per transaction.
• Marketing & Promotion: Costs depend on influencer collaborations and ad spending.

Target Demographics:

• Brands & Businesses: Perfect for companies looking to sell products directly via WeChat.
• Influencers & KOLs (Key Opinion Leaders): Used by Chinese influencers to engage with loyal followers.
• E-commerce Sellers: Popular among Taobao and JD.com sellers using WeChat for direct marketing.
• Educational & Corporate Users: Utilized for webinars, training sessions, and workshops.

How WeChat Live Streaming Stands Out:

Unlike traditional streaming platforms, WeChat Live Streaming is all about closed-loop engagement as it allows businesses and influencers to stream directly to their followers without relying on outside platforms. Since WeChat already integrates messaging, payments, and e-commerce, live streams seamlessly convert viewers into buyers. This makes it one of the most effective tools for social commerce and brand loyalty in China.

8. RED (Xiaohongshu) Live Streaming

Xiaohongshu (RED) is a social commerce platform that blends influencers’ content with e-commerce. Originally it was a lifestyle and shopping recommendation platform, but it naturally evolved into one of the top Chinese streaming platforms where beauty, fashion, and lifestyle brands thrive. Live streaming on RED is highly interactive and trust-driven, with influencers (KOLs) providing real-time product reviews, tutorials, and shopping recommendations.

Key Features:

• Influencer-Driven Live Shopping: Streams focus on product demos, tutorials, and reviews, fostering trust and engagement.
• E-commerce Integration: Viewers can purchase products instantly within the app.
• Niche Community: Content is curated and discovery-driven, ideal for premium and trend-focused brands.
• Short-Form & Long-Form Live Streams: Flexible streaming options cater to both quick promotions and in-depth discussions.
• AI-Powered Recommendations: Tailored content discovery based on user interests.

Pros:

• Highly engaged young, urban, and trend-conscious audience.
• Strong integration with e-commerce and influencer marketing.
• Premium and niche product appeal (beauty, fashion, lifestyle, wellness).
• Users trust peer recommendations over ads.

Cons:

• Smaller reach compared to Douyin or Kuaishou.
• Focuses more on female-oriented lifestyle content, limiting broader categories.
• Difficult for new sellers as success depends heavily on influencers and brand credibility.

Pricing: 

Live Streaming on RED is free, but brands often pay for:

• KOL Collaborations: ¥5,000 – ¥100,000+ ($700 – $14,000+) per stream.
• Advertising & Promotion: Costs vary based on audience targeting.
• E-commerce Commission Fees: RED charges 5-20% per sale.

Target Demographics:

• Young Women (18-35): The majority of RED’s user base is female and fashion-forward.
• Beauty & Skincare Enthusiasts: One of the leading platforms for beauty product sales.
• Luxury & Niche Brands: RED is ideal for high-end, trend-driven product marketing.
• Lifestyle & Wellness Consumers: Focuses on fitness, travel, and health-conscious audiences.

How RED (Xiaohongshu) Stands Out:

Unlike mass-market platforms like Douyin or Kuaishou, RED prioritizes authenticity and community recommendations. Its live streams feel more like intimate product reviews than hard-selling pitches, making it a go-to platform for brands looking to build long-term trust with consumers. The highly engaged, trend-savvy audience makes it a goldmine for beauty, fashion, and premium lifestyle brands.

9. Weibo Live

Weibo Live is the live-streaming extension of Weibo – China’s leading microblogging platform. With over 250 million daily active users, Weibo Live is a powerful tool for celebrities, influencers, and brands to engage audiences in real time. Whether it’s entertainment, news, or product promotions, Weibo Live is the go-to platform for trending topics, allowing content to go viral quickly.

Key Features:

• Real-Time Audience Engagement: Live comments, polls, and interactive Q&A.
• Weibo Integration: Streams are embedded directly into Weibo feeds for maximum visibility.
• Live E-Commerce Capabilities: Viewers can purchase products instantly during a stream.
• Monetization Options: Creators earn from virtual gifts, ad partnerships, and e-commerce commissions.
• Celebrity & KOL-Driven Content: Popular among actors, musicians, and influencers.

Pros:

• Massive audience reach thanks to Weibo’s vast user base.
• Strong virality potential as live streams easily trend via hashtags and reposts.
• Great for brand promotions.
• It allows for multiple revenue streams for content creators.

Cons:

• Heavily reliant on influencers and celebrities, so organic reach is harder for new users.
• Less e-commerce-driven than Douyin, Kuaishou, or Taobao Live.
• Highly competitive and challenging without paid promotions.

Pricing:

• Free for users to watch and stream.
• Brands pay for promotions, influencer collaborations, and ad placements.
• E-commerce commission fees vary based on product category and seller agreements.

Target Demographics:

• News & Entertainment Followers: Popular for celebrity streams, breaking news, and political discussions.
• Influencer Fans: Many top KOLs use Weibo Live for engagement and promotions.
• Luxury & High-End Brands: Brands leverage Weibo’s affluent, trend-conscious audience.
• Sports & Gaming Enthusiasts: Used for live commentary, esports events, and athlete interactions.

How Weibo Live Stands Out:

Weibo Live is one of the best platforms for large-scale visibility, thanks to its integration with China’s most influential social network. Unlike Douyin or Kuaishou, where algorithms dominate exposure, Weibo Live uses hashtags, reposts, and trending topics for reach. It’s an ideal platform for brands, influencers, and celebrities looking to boost visibility and spark viral engagement.

10. Yizhibo

While Weibo Live is Weibo’s built-in feature, Yizhibo is one of the best standalone Chinese live streaming apps, and it’s deeply integrated with Weibo. This makes it a top choice for influencers, brands, and celebrities looking to engage massive audiences in real time. It is known as the “Periscope of China,” as it enables easy social sharing, interactive broadcasts, and live commerce. Since it’s backed by Weibo, streams gain instant exposure through reposts and trending topics, helping content go viral faster.

Key Features:

• Weibo Integration: Live streams are directly linked to Weibo feeds.
• Live Shopping & Virtual Gifting: Viewers can buy products instantly or send gifts to streamers.
• High-Quality Streaming: Supports HD and 4K live broadcasts with minimal latency.
• Celebrity & Influencer Hub: Heavily used by actors, musicians, and top influencers.
• Live Q&A & Polls: Interactive features boost engagement with real-time audience participation.

Pros:

• Huge visibility thanks to Weibo’s ecosystem.
• Strong monetization with gifts, e-commerce, and brand sponsorships.
• Easy social sharing so live streams can go viral through reposts.
• Professional-grade streaming quality.

Cons:

• Highly competitive so new streamers may struggle without an existing Weibo presence
• Limited international appeal, mainly targeting Chinese-speaking users.

Pricing:

• Free for users to stream and watch.
• Brands pay for influencer collaborations, ad placements, and featured listings.
• E-commerce commission fees: Based on product category and platform agreements.

Target Demographics:

• Weibo Users & Social Media Enthusiasts: People already active on Weibo engage most with Yizhibo.
• Influencers & KOLs: A preferred platform for celebrities and social media influencers.
• Luxury & Fashion Brands: High-end brands use Yizhibo to connect with premium audiences.
• Music & Entertainment Fans: Used for concerts, behind-the-scenes content, and artist Q&As.

How Yizhibo Stands Out:

Yizhibo’s biggest advantage is its deep integration with Weibo, giving streamers instant access to one of China’s largest social media platforms. Unlike Douyin or Kuaishou, where algorithms decide reach, Yizhibo uses Weibo’s trending topics, reposts, and influencers’ engagement to push content to the masses. Yizhibo is a top contender for brands and influencers looking for high visibility and viral potential.

Native Chinese Streaming Platforms vs. International ICP-Licensed Platforms – Detailed Comparison

Having in mind China’s strict internet regulations, businesses and content creators are faced with the choice between native Chinese streaming platforms vs. international services with ICP licensing. Here’s a comprehensive summary to help you compare:

Cultural Adaptation and Localization for the Chinese Live-Streaming Market

Now that we’ve explored the basics of the Chinese live-streaming market and dived deeper into the best international and native streaming platforms, let’s see what it takes to successfully navigate China’s live-streaming landscape. 

One thing is certain – it requires more than just translating content and it demands deep cultural adaptation and localization strategies. Audiences in China expect highly interactive, gamified experiences that resonate with their preferences and digital behaviors, so here’s how you can engage Chinese audiences effectively.

Leverage Gamification & Interactivity

Viewers expect more than passive content. Your live streams should include gamified elements like lotteries, interactive Q&A, or “red envelope” giveaways to keep audiences engaged. You can also use features like live polling, countdown timers, and flash sales to drive participation and increase conversions, especially for e-commerce streams.

Use Content Formats That Perform Well

These are the ‘’Big 3’’ types of content that perform well in the Chinese market:

• Live Shopping & Flash Sales: Platforms like Taobao Live and Douyin thrive on real-time product demos, influencer endorsements, and limited-time deals.
• ‘’Edutainment’’ & Skill-based Content: Content that blends entertainment with learning (e.g., makeup tutorials, cooking demos, and tech reviews).
• Influencer-Driven Streams: Working with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) helps brands gain credibility and reach the right audience.

Adapt Your Language & Communication Style

Here’s how to adapt your communication style for success:

• Use Simplified Chinese: This is the standard written form in mainland China. Avoid using Traditional Chinese (used in Taiwan and Hong Kong).
• Embrace Local Slang & Emojis: Younger audiences commonly use internet slang like “YYDS” (eternal god-level, 永远的神) and emojis to express excitement.
• Conversational, Fast-Paced Delivery: Unlike Western live streams, Chinese audiences prefer energetic, engaging hosts who respond to comments quickly and maintain a lively tone.

Understand Cultural Trends & Timing

Being respectful and mindful towards foreign cultures is not just a norm, but it is one of the best ways to get ‘’under the locals’ skin’’. Here are the most important things to look out for:

• Use Major Shopping Festivals: Events like Singles’ Day (11.11), 618 Shopping Festival, and Chinese New Year promotions are prime opportunities for live-streaming success.
• Respect Cultural Sensitivities: Avoid controversial topics, political discussions, or imagery that could be misinterpreted due to cultural nuances.
• Adapt to Regional Preferences: While Tier 1 cities (Beijing, Shanghai, Guangzhou) may favor premium brands, lower-tier cities engage more with practical, budget-friendly products.

How to Stand Out in the Chinese Live-Streaming Space

Unlike Western platforms, China’s live-streaming ecosystem thrives on community-driven engagement and impulse-driven purchasing. Brands and creators must prioritize interactivity, cultural relevance, and influencer collaborations to build trust and engagement. Make sure to blend entertainment with commerce, adapt your language and tone, and embrace platform-specific features, and you will be able to successfully localize your content for the Chinese market.

Legal and Regulatory Deep Dive: Navigating China’s Complex Live-Streaming Rules

China’s live-streaming industry operates under strict legal oversight, and compliance is more than just obtaining an ICP license or dealing with the Great Firewall. Regulations evolve all the time and they constantly refine content control, taxation, and industry-specific compliance requirements. Businesses and influencers who fail to follow these laws can face severe penalties, while those who adapt strategically can thrive.

Significant Regulatory Developments

In the last couple of years, China has been continuously introducing stricter regulations aimed at cracking down on misleading marketing and non-compliant commercial activity in live streaming. The policies enforced by the Cyberspace Administration of China and the State Administration for Market Regulation, require platforms to monitor and report violations actively. Live streamers engaging in false advertising, tax evasion, or content violations now face increased scrutiny. The key points are:

• Platforms must ensure sellers do not engage in deceptive practices such as fake product reviews or misleading discounts.
• Streamers promoting e-commerce must disclose financial relationships with brands.
• With the stricter taxation policies in place, influencers and brands must accurately report income.

The most recent significant regulatory updates in China’s live-streaming sector occurred in 2024 and those are:

Provisions on Regulating Unfair Competition in the Online Environment (Effective September 1, 2024)

These provisions represent China’s first comprehensive regulations targeting various forms of unfair competition online. They address issues such as the unauthorized use of domain names, product names, and internet nicknames. The regulations also cover unfair practices in live-streaming, including false advertising and deceptive promotions. 

Shanghai’s Guidelines for Live-Streaming E-Commerce Bases (Effective January 1, 2024)

The Shanghai Municipal Commission of Commerce introduced trial guidelines to establish and assess live-streaming e-commerce bases in the city. These measures aim to standardize operations and promote healthy development within the live-streaming e-commerce sector. 

Potential Risks and Penalties

Non-compliance with China’s live-streaming regulations can lead to severe consequences, including:

• Fines: Influencers and brands can face massive tax evasion penalties.
• Platform Bans: Accounts engaging in rule violations can be permanently banned.
• Content Takedowns: Platforms like Douyin, Kuaishou, and Taobao Live regularly remove content that violates Chinese regulations.
• Criminal Liability: In extreme cases, persistent violations could lead to legal action beyond fines, including imprisonment for financial crimes.

Failures and Successes in Navigating China’s Live-Streaming Regulations

Navigating China’s complex live-streaming regulations can make or break a business. Some companies have successfully adapted to the legal landscape, using compliance strategies to thrive, while others have faced heavy fines or even shutdowns for failing to meet regulatory standards. Let’s explore some case studies to illustrate this.

Viya’s Tax Evasion Penalty

In December 2021, Huang Wei, known online as Viya, was fined approximately $210 million for tax evasion. Authorities accused her of concealing personal income and making false declarations between 2019 and 2020. This incident shows the importance of accurate income reporting and tax compliance for live-streamers in China. 

Austin Li’s Tank-Shaped Cake Incident

In June 2022, popular live-streamer Austin Li Jiaqi’s broadcast was abruptly cut off after he presented an ice cream cake shaped like a tank. The incident occurred on the eve of the Tiananmen Square anniversary, a highly sensitive period in China. Following this, Li’s online presence was significantly reduced, highlighting why content creators should be aware of political sensitivities in their content. 

L’Oréal’s Compliance Strategy in E-Commerce Live Streaming

L’Oréal has maintained a strong presence in China’s live-streaming scene by following strict transparency guidelines. The brand collaborates with compliant influencers, ensures all promotional claims are verifiable, and abides by China’s tax and advertising regulations. This strategy has helped L’Oréal maintain its dominance without running into regulatory trouble.

TikTok’s Approach with Douyin Live

ByteDance, the parent company of TikTok, has successfully managed Douyin Live in China by heavily moderating content and enforcing real-name registration for streamers. This has helped them align with government policies while maintaining a profitable live-streaming ecosystem.

E-Commerce Integration in Live Streaming: Driving Sales Through Engagement

Live commerce is one of the bases of online shopping’s revolution in China as it blends entertainment with smooth purchasing experiences. Unlike traditional e-commerce, live-streaming platforms offer real-time interaction, urgency-driven promotions, and influencer-driven recommendations that boost conversions. Let’s explore key strategies, tools, and case studies that demonstrate how brands make use of live commerce to drive sales.

How is Live Commerce Transforming Online Shopping?

Chinese streaming platforms like Taobao Live, Douyin, and Kuaishou have turned shopping into a high-quality interactive experience. Instead of browsing static product pages, consumers can see products in action, ask real-time questions, and make purchases with just a tap. Limited-time discounts and exclusive deals during streams further fuel their impulse buying. That’s how live commerce became a dominant force in China’s digital retail.

Case Study: Alibaba’s Singles’ Day Live Commerce Success

Alibaba’s Singles’ Day (Double 11) shopping festival is the ultimate example of live commerce’s power. In 2023, Taobao Live generated over $7.5 billion in sales within the first hour of the event. Brands partnered with top influencers and celebrities to showcase products through live streams, using gamification, giveaways, and interactive Q&A sessions to engage millions of viewers. The combination of limited-time discounts, real-time interaction, and exclusive product drops drove record-breaking conversions.

Tools & APIs for Seamless E-Commerce Integration

Successful live commerce relies on built-in shopping features that make transactions smooth. Platforms like Douyin, Kuaishou, and WeChat Live provide:

• Shopping Cart Overlays: Viewers can add products to their cart without leaving the stream.
• Live Chat Purchase Links: Instant product links in the comment section for easy checkout.
• Flash Sales & Countdown Timers: They create urgency that encourages quick purchases.
• Augmented Reality (AR) Try-Ons: Consumers can virtually try on makeup, fashion, or accessories before buying them.

The Role of WeChat Mini Programs in Live Commerce

WeChat’s Mini Programs take e-commerce integration even further. Unlike standalone apps, Mini Programs allow brands to host livestream shopping events directly inside WeChat, where users can watch, interact, and purchase products without leaving the platform. This all-in-one ecosystem eliminates friction in the buyer’s journey.

Key Strategies to Maximize Live Commerce Sales

Now that we’ve explored successful examples of live commerce, let’s break down the key strategies you can implement to drive engagement and boost sales.

Influencer & KOL Partnerships

Brands collaborate with top influencers and celebrities to tap into their established audiences and build trust. For example, Austin Li (Lipstick King) has driven millions in sales by demonstrating products in real time.

Gamification & Interactive Engagement

Features like “red envelope” giveaways, lucky draws, and live Q&A sessions keep viewers engaged and encourage their participation. Some brands offer discount codes that are only available to live viewers, so they create a sense of exclusivity.

Time-Limited Promotions & Scarcity Tactics

Flash sales, countdown timers, and “buy now before it’s gone” messaging create urgency and FOMO (fear of missing out). Limited stock announcements are amazing at driving impulse purchases.

Seamless Checkout & One-Click Purchases

Integrated “buy now” buttons, live chat purchase links, and shopping cart overlays make it easy for viewers to complete transactions without leaving the stream.

AI-Powered Personalization & Smart Recommendations

Platforms like Douyin use algorithms to recommend products based on user preferences and browsing behavior. This targeted approach improves conversion rates by showing users what they are most likely to buy.

Understanding User Behavior in China’s Live Streaming Boom

Live streaming in China isn’t just a passing trend. It actually turned out that it has fundamentally reshaped digital engagement and e-commerce, and it’s probably going to translate into the rest of the world over time. While we’ve explored how brands use live commerce strategies, understanding why users engage with live streams and what keeps them invested is crucial for businesses looking to succeed in this space.

With China’s live-streaming user base surpassing 777 million as of June 2024 – over 70% of the country’s internet population – the potential audience is vast. But what drives this massive engagement? Let’s break down the key behavioral trends shaping the live-streaming landscape.

Time Spent on Live Streaming Platforms: Why Users Stay Hooked

One of the most telling statistics about live streaming in China is the time investment. In July 2022, a survey indicated that around 44% of respondents spent between one to two hours daily on live game streaming. These statistics suggest that, on average, Chinese users dedicated between 30 minutes to two hours per day to live game streaming in the specified periods.

Other statistics on this topic show that in September 2023, the leading short video platforms in China, Douyin and Kuaishou, captured the majority of user engagement. On average, Chinese users spent more than 100 minutes daily on each of these platforms.

What makes live streams so compelling?

• Real-Time Interaction: Unlike pre-recorded content, live streaming offers instant engagement. Viewers can ask questions, receive answers in real time, and influence content direction, making them feel actively involved rather than passive consumers.
• FOMO (Fear of Missing Out): Many brands leverage limited-time discounts and exclusive offers during live streams, making users stay longer to catch deals they might not find elsewhere.
• Parasocial Relationships: Viewers form emotional bonds with influencers and streamers, returning regularly to their broadcasts. This dynamic has made influencer-driven e-commerce a dominant force in China.

Interaction Preferences: The Rise of Engaged Audiences

Live streaming in China thrives on interaction, but not all engagement is equal. The three most popular interaction methods – live chats, tipping, and Q&A sessions – all serve different psychological and strategic functions:

• Live Chats & Comments: They are the backbone when it comes to engagement. Platforms like Douyin and Kuaishou allow fast-paced chat flows, giving users a sense of belonging to a community. Many influencers read and respond to messages in real time, which creates a direct line between brands and customers.
• Tipping (Virtual Gifting): This is a form of social status signaling. Users send paid virtual gifts to streamers, boosting their own visibility in the chat and gaining recognition. Top tippers often receive shoutouts on Douyin, Kuaishou, and Bilibili, which makes gifting a gamified experience and boosts the motivation among the audience.
• Q&A Sessions: During e-commerce live streams, structured Q&A sessions help break down customer hesitations and allow brands to close more deals.

Demographic Trends: Who’s Watching?

Understanding who watches live streams is crucial for targeting the right audience. Recent data highlights key demographic trends across platforms:

• Age Distribution: The majority of users fall between 27-39 years old, making them a prime audience for lifestyle, tech, and luxury goods.
• Gender Divide: It depends on the platform. Platforms like Xiaohongshu (Little Red Book) are 70% female-dominated, catering to beauty, fashion, and wellness audiences. In contrast, Douyin and Kuaishou exhibit more balanced gender distributions. Douyin’s user base is approximately 52% male and 48% female. Kuaishou’s user demographics are also fairly balanced, with a slight male majority.
• Urban vs. Rural Reach: While urban centers remain dominant, platforms like Kuaishou have gained a stronghold in lower-tier cities, tapping into a previously underserved consumer market.

Brands should align platform choice with audience targeting, for example, luxury brands may find Xiaohongshu more effective, while mass-market brands may perform better on Kuaishou.

Behavioral Trends Driving Live Streaming Success

Beyond raw statistics, behavioral shifts explain why live streaming continues to grow.

• The E-Commerce Revolution: Approximately $700 billion in sales were generated from live commerce in 2023, proving that shopping habits have permanently shifted toward interactive, real-time purchasing. Users are no longer just browsing, but they’re buying in the moment.
• The Wellness & Self-Care Boom: Younger generations prioritize health and wellness content. Trends like “Adult Milk Tea” (vitamin-infused drinks) gained traction on Xiaohongshu, reflecting shifts in lifestyle priorities.
• Global Influence & Cultural Crossovers: Chinese platforms are no longer China-exclusive. International brands are increasingly using Xiaohongshu, WeChat, and Douyin to reach global audiences, creating a cross-cultural exchange hub.

What This Means for Businesses

Understanding these user behavior insights is all about using the numbers strategically. Here’s how you can benefit from this knowledge:

• Optimize Engagement: Incorporate gamified interactions (e.g., tipping shoutouts, comment competitions) to keep viewers invested.
• Target the Right Demographics: Choose platforms wisely based on age, gender, and location preferences.
• Capitalize on Emerging Trends: Whether it’s wellness-focused content or FOMO-driven e-commerce deals, align with behavioral shifts to maximize your chances for success.

Tech Tips for Optimizing Live Streams in China

Optimizing your tech setup is key when it comes to live streaming in China. You’ll likely face challenges like managing bandwidth, ensuring smooth streams in rural areas, and catering to a mobile-first audience. Here’s how to tackle it:

Cut Down on Bandwidth Costs

Streaming uses up a lot of bandwidth, so here’s what you can do to keep costs in check:

• Use Adaptive Bitrate Streaming: This tech adjusts the video quality based on the viewer’s internet speed. If someone has a slow connection, the stream will automatically adjust to a lower resolution without causing buffering. It’s a great way to keep your viewers engaged without wasting bandwidth.
• Opt for a CDN: A Content Delivery Network (CDN) helps by spreading out the streaming load across multiple servers in China. This reduces latency and ensures that viewers can access your content faster, no matter where they’re located.

Deliver Quality in Rural Areas

Not all areas in China have the same internet quality. Here’s how to overcome that:

• Compression is Your Friend: Use video compression to lower the data needed to stream. This ensures smooth playback, even if users are on slower connections.
• Edge Computing: By placing servers closer to your users (called edge computing), you can reduce the time it takes for the content to reach them. This minimizes buffering, especially in rural or remote regions.

Optimize for Mobile

Since most users in China access content via mobile devices, your live streams must be mobile-friendly:

• Make it Responsive: Your platform should automatically adjust to different screen sizes, from smartphones to tablets, to keep the experience consistent across devices.
• Offer Data-Saving Options: Allow users to adjust video quality to save data, especially for those with limited data plans. This could be a big deal for users who watch on the go.

Take Advantage of Emerging Tech

China’s tech scene is moving fast. To stay ahead, try these:

• AI & Virtual Hosts: Use AI-driven virtual hosts or assistants to boost interactivity in your streams. This can keep users engaged and create a more personalized experience.
• Ready for 5G: China is already rolling out 5G, which means faster speeds and more stable streams. Make sure your platform can handle the increased bandwidth that 5G will bring. It’s a game-changer for high-quality streaming.

Monetization Opportunities for Live Streaming in China

While e-commerce is a big player in live streaming, there are plenty of other ways to monetize your content. Here are a few strategies that go beyond just selling products:

1. Subscription Models

A subscription model is a reliable way to generate steady revenue. You can offer exclusive content to paid subscribers, providing them with access to premium live streams, behind-the-scenes footage, or early access to events.

• Tip: Start with a free trial period to attract users, then encourage them to subscribe for more value. Don’t forget to offer different tiers (basic, premium) to make it available and appealing for a wider audience.

2. In-Stream Ads and Partnerships

In-stream ads are an easy option to help you generate revenue from your live streams. You can integrate ads directly into the stream and they can appear at specific times without disrupting the user experience. On top of that, partnering with local brands can help you create long-term sponsorship deals that benefit both parties.

• Tip: Keep your ad placements relevant and non-intrusive to maintain a good user experience. Collaborating with local influencers or brands that align with your audience’s interests can also boost engagement.

3. Tipping Culture and Virtual Gifting 

In China, platforms like Kuaishou thrive on virtual gifting. Viewers can tip streamers using virtual gifts, which they purchase with real money. This creates a direct, interactive revenue stream where viewers feel more connected to the content creator.

• Tip: Engage with your audience by responding to tips or showcasing top givers during streams. You could even create exclusive content or rewards for those who tip more regularly.

4. Bonus Tip: Offer Paid Virtual Experiences

Another growing trend is virtual events or experiences, like online concerts, interactive workshops, or live Q&A sessions, where viewers pay for access. These kinds of live events are especially popular in the entertainment and education sectors.

These are some of the approaches you can take to start profiting from live streaming in ways that go beyond just selling products. The key is to mix and match these strategies to keep your revenue stream diverse and sustainable.

Future Trends in Chinese Live Streaming: What’s Next?

The live streaming market in China is constantly evolving, and staying ahead means anticipating what’s coming next. Here are some emerging trends that you should watch for 2025 and beyond:

AI and AR/VR Enhancements in Live Streaming

Expect AI, AR, and VR to transform the live streaming experience in China. AI will personalize streams, recommend content, and even enable virtual hosts. Meanwhile, AR and VR technologies will make live streams more immersive and allow viewers to interact with content in innovative ways.

Look into integrating AR/VR into your streams to provide an interactive, 360-degree experience. Whether it’s virtual shopping tours, live concerts, or real-time product demos, the possibilities are endless.

The Rise of Niche Platforms

While giants like Douyin and Kuaishou dominate, niche platforms focusing on specific content categories are becoming more popular. Think platforms dedicated to fitness, education, or professional development. As audiences become more selective, these niche platforms provide tailored content, fostering stronger connections with their users.

If you specialize in a certain field, consider using or even developing niche streaming platforms. You’ll have the chance to build a loyal, engaged audience that values high-quality, specialized content.

The Metaverse’s Impact on Live Streaming

While the metaverse is still in its early stages, it will likely make a huge impact on live streaming in China. Viewers might be able to participate in real-time, perhaps attending a concert or shopping event as an avatar. This new virtual space could blur the lines between reality and digital interaction.

Keep an eye on the metaverse developments and how they intersect with live streaming. Start experimenting with virtual events or interactive streams that could potentially evolve into fully immersive metaverse experiences.

FAQ

1. Is streaming popular in China?

Yes, live streaming is extremely popular in China, with over 727.9 million users in the country in 2023. This represents a staggering penetration rate of 68.1%.

2. What are the best Chinese streaming platforms?

The best international ICP-licensed streaming platforms you can use to get your streams delivered to a Chinese audience are:

• Dacast
• Panopto
• Wowza
• Muvi
• Vidizmo

3. What are the most popular live streaming apps in China?

Some of the top Chinese live-streaming platforms include:

• Douyin
• Kuaishou
• Taobao Live
• Tencent Video
• iQIYI
• Bilibili
• WeChat Live Streaming
• RED (Xiaohongshu)
• Weibo Live
• Yizhibo

4. Can foreigners stream in China?

Foreigners can stream while in China, but they must comply with local regulations, such as obtaining an ICP license for hosting content. Without the appropriate licensing and approval, it would be difficult to legally stream content, even on Chinese platforms.

5. Which Top Chinese streaming platforms have servers in China?

International streaming platforms with servers in Mainland China include Vidizmo and Muvi. Vidizmo can host content in Microsoft Azure’s China data centers, while Muvi partners with cloud providers like Alibaba Cloud to offer localized streaming. Other platforms, like Dacast and Panopto, typically use CDNs to deliver content but don’t host servers directly in China.

6. How big is the live shopping market in China?

As of December 2023, approximately 597 million users in China engaged in live commerce, accounting for about 54.7% of the country’s internet population. In 2024, the live commerce market in China generated a revenue of USD 4,545.2 million and is expected to reach USD 24,061.6 million by 2030, growing at a CAGR of 32.8% from 2025 to 2030.

7. What is the Great Firewall of China, and how does it work?

The Great Firewall of China refers to the censorship and surveillance project enforced by the Chinese government. It regulates and filters internet content or any information the Chinese government deems a threat to its political ideologies and social values.

In Conclusion

The live streaming market in China presents a wealth of opportunities, but navigating its complexities requires careful planning. To help you take the next step, here’s a quick guide to streamline your decision-making process:

1. How to Choose a Platform

When selecting a live-streaming platform, ask yourself these key questions:

• What is your target audience? 
• What’s your content type? 
• Do you need e-commerce features? 

By answering these questions, you’ll know which platform best suits your goals.

2. Checklist for Legal, Technical, and Cultural Considerations

Before you start streaming, ensure you’ve covered the following bases:

• Legal: Have you complied with China’s data protection laws and digital content regulations? Make sure you’re not violating any laws regarding censorship or user-generated content.
• Technical: Do you have reliable CDN infrastructure, adaptive bitrate streaming, and mobile-first optimization in place? Test everything to ensure smooth delivery.
• Cultural: Are you addressing Chinese audience preferences in content format, language, and interaction? Consider local holidays, trending topics, and cultural nuances to resonate with viewers.

3. Additional Resources & Consultation Services

To make the most of live streaming in China, you may want to explore additional resources or even consult with local experts. Here’s how:

• Look for industry-specific case studies to learn from businesses already succeeding in the Chinese market.
• Engage with localization consultants to help adapt your content and services.
• Consider partnering with a local marketing agency that understands the Chinese digital landscape and can help drive engagement.

We’ve discussed various routes to break into the Chinese market and fortunately, there are good, simple, and cost-effective solutions.

As one of the largest online video platforms, Dacast is one such solution. With Dacast, you pay a simple flat fee of $500 per day – nothing more. Dacast’s professional and well-established platform has a solid base within mainland China, giving you the best streaming results. And Dacast is a video hosting service that includes an ICP license, so you don’t have to fork out for one.

Why not give Dacast a go? Sign up, and you’ll have access to Dacast’s 14-day free trial.

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