Immersive Video: Everything You Should Know About VR Videos in 2024

Immersive video is a hot topic as it’s poised to revolutionise many industries and become a part of our everyday lives. The immersive experience already offered is becoming increasingly user-friendly and accessible. It’s only a matter of time before businesses and organizations are using immersive videos to captivate and reach wider audiences than ever.

Immersive videos in the form of VR, graphics and video content online are changing the viewer experience. People increasingly search for an immersive experience provided by immersive video content. Therefore, it’s likely only a matter of time before immersive video becomes mainstream.

In this article, we’re going to cover the basics of precisely what immersive video is. We’ll cover the different aspects such as the VR and the VR experience. Furthermore, we’ll delve into the industry shifts that are making this technology increasingly valuable. Moreover, we’ll distil some specific immersive video use cases before we conclude with five tips for creating a truly immersive experience with engaging immersive video content.

Table of Contents

• What is Immersive Video?
• Types of Immersive Video
• Immersive Video Production
• Immersive Video Content
• What is Virtual Reality (VR)?
• What is the Difference Between Immersive Video and 360 Video?
• Recent Shifts in the VR Industry 
• How Businesses are Using Immersive Video in 2024
• 5 Tips for Creating Engaging Immersive Videos
• Conclusion

What is Immersive Video?

Immersive video, which is often used with virtual reality (VR) technology, is a type of video content that is designed to make viewers feel like they are inside the video. The idea is to give viewers a lifelike perspective. VR headsets are often used to deliver immersive video content. Users can put the goggle-like gear on to experience the simulation.

Some VR experiences are more interactive than others in the sense that users are able to interact with things in the virtual realm as opposed to simply being an observer.

Since the virtual reality experiences that allow for active participation require more advanced development, we’re going to focus on the use of immersive video and VR technology that brings viewers into the virtual realm as observers throughout this post.

Immersive videos can be uploaded to streaming platforms like standard videos. What makes it immersive is mostly the filming style and the technology that is used to access it.

Types of Immersive Video

Immersive video content is revolutionizing how audiences engage with media. The richer, more interactive experiences are capturing people the world over. This category includes various types such as 4K, 8K, and 360 video. Each provides unique benefits for viewers. 

For example, 4K immersive video, with its ultra-high-definition resolution, offers stunning visual clarity. This resolution enhances the experience with vivid, crisp imagery. It’s particularly effective for larger screens and high-quality streaming, making it a staple in immersive video production.

A step up from 4K is 8K. 8K immersive video delivers an even higher resolution, boasting four times the pixels of 4K. This incredible level of detail is perfect for applications requiring close-up viewing and larger-than-life displays such as immersive virtual reality experiences. 8K VR video and 8K 360 video provides a sense of presence unlike any other, necessary for applications on any advanced VR video platform.

Understanding what is immersive content means recognizing its ability to fully engage viewers. It does this with unparalleled high-quality visuals and interactive elements. The growing demand for immersive video content is driving advancements in production techniques and platforms. This facilitates the continuous pushing of boundaries of how we experience media. By leveraging these rapidly progressing technologies, businesses and broadcasters can create the most compelling and memorable experiences for their audience.

Immersive Video Production

Immersive video production is transforming the media landscape. It offers viewers a deeply engaging and interactive experience. This is accomplished by creating content that goes beyond traditional video by using technologies such as VR videos, 360 immersive video, and immersive 3D video.

Producing immersive VR videos requires specialized equipment and techniques. High-resolution cameras capture scenes in all directions to create immersive 360 video. It allows viewers to look around and explore environments as if they were really there. This immersive video experience is further enhanced with immersive 3D video, adding depth, and making it appear more real.

Immersive video technologies such as advanced cameras and stitching software play a crucial role in creating high-quality visuals. These technologies ensure the final product offers incredibly immersive visuals essential for full engagement and retaining viewers’ attention.

Also, immersive video solutions include sophisticated editing tools and platforms that support the distribution and playback of VR immersive videos. These solutions enable producers to deliver their content across various devices such as VR headsets and smartphones, broadening accessibility.

For businesses and content creators, investing in immersive video production opens up brand new avenues for storytelling and propels audience engagement.

Immersive Video Content

Immersive video content offers businesses and creators innovative ways to engage their audience. By taking advantage of platforms such as the YouTube VR app, companies can showcase their products, services, and experiences in a new and fresh way. Imagine taking potential customers on a virtual tour of your facility or providing an immersive demo of a new product. Using a VR headset, viewers can get up close and personal with these experiences, fostering a stronger relationship with your audience.

Also, immersive content isn’t limited to high-end devices. Users can also access 360-degree videos on their phone. This accessibility and versatility enhance marketing efforts, training programs, and customer engagement, driving growth.

What is Virtual Reality (VR)?

Virtual reality is an innovative technology that is becoming more popular.

Virtual reality (VR) refers to technology that creates a simulation of an experience. This experience could be totally fictional or depictive of a reality that is slightly different from your current situation.

This technology has been around since the middle of the 20th century, but it has rapidly developed in recent years, consumers have interacted with VR in amusement park rides and simulations for years, but it is becoming more accessible to people in their own homes or other casual settings.

An example of VR in action is Google Maps Street View. It allows users to check out a location with a 360-degree view. This was launched back in 2007 and is really quite basic compared to today’s uses of the technology.

VR streaming technology can be used to watch video content, play video games, work out, and more.

VR Video Platforms

VR video platforms have changed the landscape of content delivery. They provide immersive experiences never before seen, capturing audiences. 

Here we list three leading VR video platforms that businesses can leverage to enhance and amplify their audience engagement.

1. YouTube VR: YouTube is a pioneer in content, so it makes sense that YouTube VR vastly extends its library into the realm of virtual reality. Accessible via the YouTube VR app and compatible with various VR headsets, it allows users to experience 360-degree videos and immersive content. Businesses and broadcasters can use this platform to reach larger audiences and offer virtual tours, product demonstrations, and unique storytelling.
2. Oculus TV: Tailored for Oculus VR headsets, Oculus TV offers a selection of curated VR videos and immersive experiences. The platform supports high-quality VR content and provides users with an interactive and engaging viewing experience. Businesses can use Oculus TV to create their own branded VR experiences, delivering the most memorable messages.
3. VeeR VR: This platform is dedicated to 360-degree and VR videos. It supports multiple devices including VR headsets, smartphones, and web browsers. Furthermore, it offers robust tools for creators to upload, share, and monetize their VR content. Businesses can benefit from this platform’s global reach and community, and showcase their video content while building brand awareness.

Utilize these VR video platforms and you can create immersive experiences that captivate your audiences, driving brand loyalty.

What is the Difference Between Immersive Video and 360 Video?

VR and 360 video are very similar, but they are not one and the same.

Although the terms “360 video” and “immersive video” are often used interchangeably, the two technologies are a little bit different. 360 video allows users to navigate within the virtual environment to get a 360-degree view. They can see what is above, below, and all around them, depending on how they move.

Immersive video alone, on the other hand, does not necessarily give viewers the ability to actively participate.

360 video is useful, but it can be a bit more difficult to produce than a simple immersive video.

Recent Shifts in the VR Industry 

Up until recently, virtual reality sets were relatively expensive.

The first consumer-grade virtual reality set was the , which was launched in 2016. This product went for nearly $1000. At the end of 2020, Oculus, which is owned by Facebook, released the , which is a more advanced virtual reality headset that is going for only $299.

The VIVE SteamVR required a connection to a powerful computer and a bulky setup that required mounted sensors. The Quest 2, which is about a third of the price, requires a simple headset and two handheld controllers. Furthermore, the Quest 2 has much better graphics, has more power, and is totally wireless.

The wireless setup and lower price point make this technology more accessible than ever. Consumers can easily get a set for personal use. Businesses can easily invest in a set to use for sales pitches, meetings, and more. Since the Quest 2 is wireless, it is easier to do product demonstrations outside of the showroom.

Recently, Apple have finally unveiled their entry into the VR market. The Apple Vision Pro  is the company’s first step into the VR space, due to be released in 2024. Retailing at $3,499, the Vision Pro promises to seamlessly blend digital content with physical space. 

Through navigation using your eyes, hands and voice, the Vision Pro will allow you to control your environment in new ways. You’ll be able to use apps live in your living spaces, freeing yourself from your normal desktop and office set-up. And watching movies is poised to be an immersive experience like you’ve never witnessed. What’s more, the Apple Vision Pro will be built on Apple’s first spatial operating system, built on the back of their successful Apple OS.

We’ll be keeping up-to-date with Apple’s VR venture as new updates unfold and an official release date is announced.

How Businesses are Using Immersive Video in 2024

VR and immersive video are welcomed enhancements to the professional world.

There are several different uses for immersive video in the business world, and as this technology develops, the possibilities are constantly expanding. There is so much room for creativity.

Let’s take a look at a few of the main uses for immersive video in business.

Sales

Immersive video is been major for sales for both B2B and B2C businesses. It gives buyers the ability to experience a lifelike demonstration of a digital rendering, even if the product is difficult to bring to a showroom or is still in the development or prototype phase

Some particular industries that have been using immersive video are auto and real estate. With auto sales, buyers can get a feel of a vehicle without taking it for a real test drive. This can be good for car dealerships since it minimizes the obvious implications that could come with having people take cars out on the open road.

With real estate, on the other hand, potential buyers can tour houses without having to travel between them. That way they can several to narrow down their list of the ones that they’d like to go see in person. This saves time for both buyers and realtors, and it is also safer in

Marketing 

Immersive video takes video content marketing to the next level. It includes all of the benefits of regular video content and amps it up to a higher degree.

By using immersive video, you can pull your audience in and give them a viewing experience that feels more hands-on and engaging.

eCommerce

Although online shopping has been popular for several years, COVID-related lockdowns have forced many people to shop online whether they liked it or not.

The hesitation that some people have with shopping online is the fact that the pictures do not always give a clear image of how the products look in real life. This is especially true for clothing items that people would prefer to try on to get a better idea of the fit.

Retailers are beginning to use a mix of VR and augmented reality (AR) to better present their products to consumers that are shopping on the internet, which enhances the online shopping experience.

Virtual Events

Since COVID-19 began to spread across the world, virtual events have become more popular than ever. Since many events that are typically held in person are being live streamed, coordinators can encourage remote attendees to tune in with a VR set to make it feel like they are really there.

This concept could be applied to corporate events, sporting events, music festivals, and more.

Tourism and Hospitality

Some luxury resorts allow guests to do virtual walkthroughs of their properties before they decide to book. This is particularly useful for guests that are booking these venues for destination events, like weddings, retirement parties, retreats, and the like.

Since many businesses, especially in the tourism and hospitality industry, have had to halt tours and excursions because of the pandemic, they have been forced to get creative with digital offerings to keep their businesses afloat.

These businesses are using immersive video to create adventures and activities that “tourists” can experience from their own homes. Some examples include jungle tours, landmark exploration, underwater adventures, and more. Nasa, Netlfix, and National Geographics have all participated in this trend over the past few months.

5 Tips for Creating Engaging Immersive Videos

Create an engaging immersive video to enhance the quality of the final product.

Immersive video can be very engaging when done right. Let’s take a look at a few tips for ensuring that your immersive videos come out as well as possible.

1. Use a 360 Camera 

One of the most basic components of creating an immersive video is using a 360 camera that captures a wider angle.

There are some reliable 360 cameras from GoPro, VUZE, Garmin, Ricoh, and Insta 360.

2. Create a Storyline

Depending on the purpose of your immersive video, it is a good idea to incorporate a storyline. This is not to say that you need to create a script or narrate every move, but your content should be displayed in a way that feels meaningful.

With immersive video, the viewer isn’t necessarily able to control movement throughout the scene, so you’re going to have to do it for them.

For example, if your video involves exploring a landmark, you’re not going to want to simply walk in a circle around the subject. Think of how a tourist would approach it in real life. They’d likely step back for a full view, get close to example details or plaques. They may even grab a brochure about the place.

Create the story around the experience that you’re trying to create for the viewer.

3. Be Strategic with Point of View 

As you film your immersive video, you have to be very strategic with your point of view (POV). Since the goal is for viewers to feel like they are in the scene, it is a good idea to record at eye level, which would create a first-person POV.

Either a head mount or chest point can help you achieve this. A neck camera or glasses with a built-in camera would work, as well.

4. Incorporate Lifelike Movement

Although you want to keep the camera relatively steady to avoid shakiness in your end result, it is a good idea to incorporate some natural movements that will make the video more lifelike. For example, a little bit of sway as you walk will make it feel real. Also, reaching out to touch or adjust things with your hands will make it feel more “real,” as well.

5. Add Unexpected Turns

Since many immersive videos are structured as a walkthrough or involve some other sort of “journey,” adding unexpected turns can make it more lifelike.

Let’s say that you are walking through a city. It’s not likely that you’ll walk perfectly straight and keep your head looking directly ahead the entire time. Naturally, you’re going to see what’s going on around you. You may move to the side to dodge a person coming your way.

Incorporate these turns and pivots as you record your content.

Conclusion

The opportunities and prospects that immersive videos provide organizations is vast. With virtual reality particularly becoming more accessible, any platform that can enhance the viewer experience with integrated VR graphics and videos are likely to be highly successful.

We believe this technology will continue to adapt to the markets and to viewer preferences and create even more possibilities in for professional online videos.

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