The 12 Best Video Marketing Platforms for Business in 2024

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue. 

With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is no longer optional. But with so many platforms vying for your attention, where do you invest your time and resources for maximum impact?

In this guide, we’ll dissect the best video marketing platforms in 2024, their strengths, weaknesses, and unique features, so you can make an informed decision.

Table of Contents

• What is a Video Marketing Platform?
• What Are the Uses of Video Marketing Platforms?
• What Are the Benefits of Video Marketing Platforms?
• How Does Video Marketing Work?
• Video Marketing vs. Video Streaming – What is the Difference?
• Video Marketing Stats
• The Role of AI in Video Marketing
• The 12 Best Video Marketing Platforms for Business
• Why Choose the Dacast Video Marketing Platform?
• Conclusion

What Is a Video Marketing Platform?

A video marketing platform (VMP) is software that allows you to create, manage, and distribute video content for marketing purposes. These tools are clearly on the rise, as the live streaming video platform market is estimated to reach $30.19 billion by 2030.

As a centralized hub for a marketing team’s video assets, it streamlines workflows and integrates with various channels. Video marketing platforms often have native video editing tools, analytics dashboards, and hosting capabilities.

With an online video marketing platform, businesses can:

• Create engaging video content
• Track its performance
• Measure its impact on specific marketing goals

What Are the Uses of Video Marketing Platforms?

Video marketing platforms can be incredibly diverse – let’s look at a few ways you can use a video marketing platform.

Reach and Engagement 

Video platforms like YouTube have massive user bases, allowing marketers to expand their reach. Plus, the visual and auditory nature of videos captures attention and drives 1200% more shares than static content. 

Content Distribution 

Video marketing platforms allow marketers to distribute their videos across various channels. The options are endless: embedding videos on a website, sharing them on social media, incorporating them into email campaigns, and so on.

Analytics and Insights 

Video platforms typically have native analytics tools that provide in-depth insights into video performance. Marketers can track views, engagement metrics, audience demographics, and more.

SEO and Visibility 

Video marketing platforms are great contributors to SEO and visibility. 

In fact, video drives a 157% increase in organic traffic from SERPs. Plus, you’re 53 times more likely to show up on top on Google if you have a video embedded on your website. 

Lead Generation and Conversion 

Video marketing software also allows for the seamless integration of CTA buttons within videos. Since 64% of consumers are more likely to purchase a service/product after watching a video about it, this is the perfect placement for a CTA. 

Simulcasting / Multicasting

Simulcasting is another key advantage of many video marketing platforms. This feature allows you to broadcast your videos on multiple channels at once, expanding your reach. For instance, if you simulcast your live stream on Dacast, it will appear in the video player on your site and on your social media platforms at the same time.

What Are the Benefits of Video Marketing Platforms?

Marketers can benefit from video marketing software in more ways than one. The right video marketing platform can:

• Boost Engagement: Video content is inherently more engaging than text or images – 95% of a message is retained when watched but only 10% when read.
• Enhance SEO Efforts: Google tends to prioritize links with videos, which is why VOD and live video marketing SEO efforts are crucial to your strategy.  
• Offer Cost Savings and High ROI: Most video marketing platforms for businesses are either free or very affordable. Even without investing much, you’ll yield high returns.

What Are the Pros and Cons?

While the pros outweigh the cons, it’s best to know the downsides of video marketing platforms before investing in one. 

Pros:

• Increased reach and engagement
• Better visibility on SERPs
• Cost-effective marketing platforms
• Easy lead generation and conversion

Cons:

• Video production costs
• Current video content saturation is very high

How Does Video Marketing Work?

Video marketing uses audiovisual content to advertise your brand and improve marketing metrics like lead generation and conversion rates. It includes creating, distributing, and promoting videos on a platform to engage and convert your target audience.

Here’s a breakdown of how video marketing works:

1. First, the marketing and content creation team conceptualizes and scripts the video. 
2. The content creation films, edits, and completed the video production.
3. The finalized video is uploaded on social media and various video marketing platforms. 
4. If your video is engaging, compelling, and creative enough, the video marketing platform’s algorithm may push it to a wider audience. 
5. The marketing team can use the platform’s native analytics tool to track the video’s views and engagement metrics. 

Video Marketing vs. Video Streaming – What is the Difference?

Video marketing is a specific approach to promoting a brand, product, or service. It involves creating videos tailored to specific target audiences and distributing them on video marketing tools and platforms. 

On the other hand, video streaming allows viewers to watch in real-time or get video on demand. Video streams are live, unedited footage that offers a more authentic, unfiltered form of entertainment. 

While the two differ in many ways, the main difference between video marketing and streaming is the criteria for video monetization.

Live streaming strategies allow for immediate revenue generation through Super Chats, virtual gifts, and viewer donations. Plus, they create a sense of urgency and exclusivity, contributing to a higher view count and, thus, more revenue. 

Meanwhile, most of the monetization for pre-recorded video marketing comes from conversions and lead generation. 

Video Marketing Stats

• 88% of marketers say video is crucial to their strategies. (Source: Wyzowl)
• 52% of companies use videos to teach their prospects about their products or services. (Source: Wistia)
• 75% of people watch short-form videos on their mobile phones for two hours daily. (Source: Inside Intelligence)
• The average video holds only 53% of viewers’ attention till the end. (Source: Vidyard)
• 91% of people have learned about a product through an explainer video. (Source: Wyzowl)
• 69% of consumers find video product demos the most helpful when deciding to buy. (Source: Wyzowl)
• Interactive videos can boost your conversion rates by up to 70%. (Source: Click2Buy)
• 78% of businesses find YouTube the most effective platform for reaching their goals. (Source: Hubspot)
• An impressive 87% of marketers report increased leads due to their video efforts. (Source: Wyzowl)
• Ads featuring user-generated content (UGC) boast a click-through rate 400% higher than traditional ads. (Source: Join Brands)
• 39% of video marketers tie their return on investment (ROI) to increased brand awareness. (Source: Wyzowl)

What is the Most Popular Video Platform?

The most popular video platform in 2024 is YouTube – 90% of marketers use it to share video content. YouTube currently has over 2.7 billion monthly active users, 462 million of which are from India. 

What is the Fastest Growing Video Platform?

Vimeo is the fastest-growing video platform, with a 57% increase in revenue since 2019. The platform has over 1.6 million subscribers and 240,000 paying subscribers for its business plans. 

The Role of AI in Video Marketing 

By 2025, it’s estimated that 90% of online content will be created by AI. Marketers who want to stay at the top of their SERP game must incorporate AI into their video marketing strategy. 

Luckily, most video marketing platforms already include native AI tools. These tools automatically edit videos, write compelling scripts, and generate relevant keywords. 

Vidyard and SEMRush are two examples of using generative AI for video production and marketing. While Vidyard simply writes scripts, SEMRush’s text-to-video AI can create entire videos with just one prompt. 

The 12 Best Video Marketing Platforms for Business in 2024

We’ve broken down the top video marketing platforms in the industry – their core features, integration capabilities, and VOD or live streaming pricing plans. Use this online video platform comparison to find the best video marketing platform for your business. 

1. Dacast

Dacast is both a live streaming solution, a VOD platform, and OTT technology features. Its services specifically cater to professional broadcasters in online sports, enterprise and internal communications, media and entertainment, religious organizations, event production and agencies, government municipalities, and nonprofits. 

Video Hosting and Streaming 

Dacast’s video services are diverse and expansive, including:

• Secure video hosting
• Live event streaming
• Video on demand

Dacast’s Online Video Platform allows you to host all kinds of real-time sessions with an unlimited number of virtual guests. Since it offers HTML5 video delivery, you can stream to any device, anywhere. You can even share the links to broadcast on your social media accounts and reach a larger following. 

Plus, you won’t need any coding skills to transcode your videos into H.264, with AAC audio, or in an MP4 container on Dacast.

The platform offers diverse streaming features like multi-bitrate streaming for live video and VOD, cloud video transcoding with true adaptive bitrate streaming (ABR), and live encoding support for the top video encoders. 

More importantly, you can monetize your Dacast video content through pay-per-view, subscriptions, and promo codes. 

Video Editing Tools

While Dacast doesn’t have editing features, its white label and branding control will allow you to maintain a consistent brand image across all videos. 

More importantly, you can monetize your Dacast video content even with ad-free streaming.

Content Management System

Dacast also doubles as a video content management system (CMS). A video CMS allows marketers to take full control of their video library, all from one convenient location.  

One of the most valuable aspects of Dacast’s video CMS is that the system is easily customizable with video API. Unlike other video marketing tools, Dacast gives full access to their player API for 3rd party player integration and video API on premium plans.

The videos will also be stored in an EXPO video gallery protected by a password and AES video encryption. This isn’t just any gallery; it’s a powerful website alternative for your video content. 

With Dacast Expo, you can easily create a dedicated, branded video hub – complete with a customizable video gallery, embedded player, and even paywall options for monetization. This feature allows businesses to create an online presence for video content without requiring any sort of website integration.

Analytics and Reporting

Dacast’s advanced video analytics features allow you to track various metrics in real-time. The analytics dashboard will display:

• Who is watching your videos
• The amount of data used
• The number of times your audience played your videos
• The number of hours your audience spent viewing your content
• Your earnings
• Countries, regions, and cities where your viewers have been playing your content
• Your top 10 videos based on viewers and revenue

You’ll also be able to track and analyze your revenue after video monetization.

Video Marketing Features

Aside from Dacast’s detailed analytics tools, video marketers can also record live streams for playback later. Plus, you can embed CTAs into your videos and even embed the video on your own website. Since Dacast is a white-label player, you can broadcast without off-brand distractions. 

Pricing and Plans (billed annually)

• Starter Plan: $39/month (includes 2.4 TB of bandwidth & 500 GB of storage)
• Event Plan: $63/month (includes 6 TB of bandwidth upfront and 250 GB of storage)
• Scale Plan: $165/month (includes 24 TB of bandwidth per year and 2 TB of storage)
• Custom: Contact Dacast

2. Wistia

Wistia is a video marketing platform with 500,000 users and over 4 million videos uploaded.

Video Hosting and Streaming 

Wistia hosts your videos with a customizable player and offers a secure library to store and organize your video content. Plus, videos hosted with Wistia are 100% ad-free. 

Video Editing Tools

Wistia offers many video editing features, such as trimming, adding sounds, and adjusting music with Wistia’s Smart Tracks. You can even cut certain parts of the video using the transcription. 

Analytics and Reporting

Wistia’s analytics allow you to track video heatmaps, webinar metrics, engagement metrics, and performance by project. You can also use A/B testing to see which video performs better.

Video Marketing Features

Beyond just embeddable CTAs, Wistia also allows you to integrate forms from your marketing automation platform for lead generation. The app also boosts your SEO performance by injecting schema.org markup into your video headers.

Pricing and Plans

• Free: $0/month
• Plus: $19/month
• Pro: $79/month
• Advanced: $319/month

3. Vidyard

Vidyard has over 12.5 million users across 250,000 companies.

Video Hosting and Streaming 

Vidyard Hosting allows you to manage all your video content on one centralized hub. Its video player is made for business users, and you can also use it to create shorter video messages.

Video Editing Tools

On Vidyard, you can record and trim videos up to an hour long. While its editing features aren’t expansive, it does generate scripts for you using AI. 

Analytics and Reporting

Vidyard’s dashboard allows you to track important metrics, such as video loads, total views, unique views, and revenue. 

Video Marketing Features

Vidyard automatically optimizes your video for better SERP rankings and separates your videos into chapters to improve viewer retention. It’s also one of the many video email marketing platforms that allow you to embed your Vidyard videos into email campaigns. 

Pricing and Plans

• Free: $0/month
• Pro: $19/month
• Plus: $59/month
• Business: Contact Vidyard

4. Vimeo

Vimeo has over 1.6 million subscribers, with roughly 350,000 unique videos uploaded to the platform every single day. 

Video Hosting and Streaming 

Vimeo offers customizable video players with options for branding, chapter markers, and interactive elements. They support resolutions up to 8K and live streaming with audience chat and polls.

Video Editing Tools

You can trim, adjust colors and aspect ratio, and add text overlays to your Vimeo videos. For more extensive editing, Vimeo integrates with third-party tools like Adobe Premiere Pro, Final Cut Pro, etc. 

Analytics and Reporting

Vimeo’s analytics dashboard allows you to track views, impressions, engagement rates, demographics, and card and CTA performance.

Video Marketing Features

Vimeo embeds custom contact forms within videos for lead generation, integrates with email marketing platforms, and offers video SEO features. Their “Showcase” feature allows you to create branded video hubs for a professional look.

Pricing and Plans

• Basic: Free
• Plus: $7/month 
• Pro: $20/month
• Business: $50/month
• Premium: $75/month 

5. Filmora

Filmora has over 100 million global users across 150 countries.

Video Hosting and Streaming 

Filmora allows you to trim, split, and merge clips. It also offers advanced options like keyframing, motion tracking, and color correction. Moreover, the software has a vast library of effects, transitions, titles, and music.

Video Editing Tools

Filmora itself doesn’t provide video hosting or streaming services, but you can export your edited videos in any format to post on a video streaming platform or your own website.

Analytics and Reporting

Filmora doesn’t offer in-depth analytics. You may be able to track basic metrics like project duration and file size.

Video Marketing Features

Other than CTA overlays, Filmora doesn’t have any marketing-specific features. 

Pricing and Plans

• Free: $0
• Annual: $49.99/year 
• Perpetual: $79.99 (one-time purchase)
• Bundle (Filmora + Filmstock): $109.87/year

6. Powtoon

Powtoon has over 10 million users across 1,063 companies.

Video Hosting and Streaming 

Powtoon offers cloud-based hosting for all videos created on the platform. You can easily share your videos through a link or embed them on your website. While Powtoon doesn’t focus on live streaming, you can upload pre-recorded videos for on-demand viewing.

Video Editing Tools

Powtoon is known for its extensive library of templates, characters, props, and animations. The drag-and-drop interface is very intuitive, and you can easily add voice overs, music, and transitions. You can also count on the screen recording feature to create tutorials or product demos.

Analytics and Reporting

Powtoon’s analytics dashboard allows you to track video views, viewer engagement, and social shares.

Video Marketing Features

Powtoon is designed with marketing in mind. It offers templates for creating promotional, explainer, and social media content. You can add custom branding, CTAs, and lead generation forms to your videos. 

Powtoon also integrates with popular marketing platforms like HubSpot and Marketo.

Pricing and Plans

• Free: $0
• Pro: $19/month 
• Pro+: $59/month
• Agency: $99/month

7. YouTube

With more than 2.7 billion monthly users across the world, YouTube is known as the second-biggest search engine after Google. 

Video Hosting and Streaming 

YouTube provides free, unlimited video hosting and streaming with high-quality playback options (up to 4K resolution). You can also live stream on the platform just as easily.

Video Editing Tools

YouTube has a basic native video editor called YouTube Studio. It trims videos, adds end screens, blurs parts of the video, and adds music from YouTube’s audio library. 

Analytics and Reporting

You can track in-depth analytics on YouTube Studio – watch time, audience demographics, traffic sources, and revenue (if monetized). Real-time analytics for live streams are also available. 

Video Marketing Features

YouTube’s video marketing features are endless, including end screens, CTA buttons, and paid ads.

Pricing and Plans

• YouTube (Basic): $0
• YouTube Premium: $13.99/month
• YouTube TV: $72.99/month

8. Vyond

Vyond has over 12 million users who have created more than 22 million videos since its inception.

Video Hosting and Streaming 

While Vyond doesn’t offer video hosting services, it does integrate with YouTube and Vimeo. You can easily download your videos in various formats for offline use or embedding on websites and social media.

Video Editing Tools

Vyond offers a variety of templates, animation tools, transitions, and text-to-speech features for voice overs in multiple languages.

Analytics and Reporting

Vyond provides basic analytics to track and increase video engagement metrics like watch time and completion rates. 

Video Marketing Features

Vyond doesn’t have any native SEO or lead generation tools, but it does offer customizable templates specifically designed for marketing purposes.

Pricing and Plans

• Essential: $49/month 
• Premium: $89/month 
• Professional: $999/year 

9. Animoto

Animoto has over 12 million registered users and 22 million videos. 

Video Hosting and Streaming 

Animoto focuses on video creation and storage rather than hosting.

Video Editing Tools

Animoto has a simple drag-and-drop interface and a wide array of templates. You can easily add photos, video clips, text overlays, voice overs, and music to your videos.

Analytics and Reporting

Animoto’s analytics track views, engagement, and clicks on any links embedded in your videos.

Video Marketing Features

Animoto optimizes your videos for various social media platforms, adds CTAs, and promotes your videos directly from the platform. It also integrates with several marketing tools like Hootsuite and Mailchimp.

Pricing and Plans

• Basic: $0/month
• Professional: $16/month 
• Team: $39/month 

10. SEMRush

SEMRush has over 1,149,000 active users and 108,000 paying customers.

Video Hosting and Streaming 

SEMRush has a live streaming studio to host webinars and online events and multi-stream to different platforms simultaneously. You can also embed videos onto your company’s website or other platforms.

Video Editing Tools

SEMRush allows you to trim, crop, add text, merge clips, and resize to various formats.  You can also generate captions in 40+ languages, transcribe and translate videos, and leverage text-to-speech.

Analytics and Reporting

SEMRush’s video marketing tool does not offer analytics and reporting features.

Video Marketing Features

On SEMRush, you can create videos from prompts using AI, convert blog posts into videos, and optimize your videos for SERP rankings.

Pricing and Plans

• Free: $0/month
• Pro: $129/month
• Guru: $249/month
• Business: $499/month

11. Adilo

Adilo is an all-in-one video platform for agencies and content creators.

Video Hosting and Streaming 

Adilo offers buffer-free HD and 4K video streaming, as well as password protection, domain restrictions, and anti-piracy measures. You can easily embed your videos onto your website, landing pages, or directly via links. Adilo also breaks down your videos into chapters to improve viewer retention.

Video Editing Tools

You can only trim your videos on Adilo.

Analytics and Reporting

On Adilo, you can track video views, play rates, conversions, and audience retention.

Video Marketing Features

Adilo optimizes your videos for better search engine visibility, integrates with popular email marketing and CRM tools, and offers A/B testing. You can also add clickable CTAs and forms to your videos for lead generation. 

Pricing and Plans

• Starter: $0
• Creator: $29/month
• Growth: $49/month
• Business: $99/month

12. Hippo Video

Hippo Video is used by over 5,000 businesses around the world.

Video Hosting and Streaming 

While it doesn’t offer live streaming services, Hippo Videos hosts your pre-recorded and on-demand videos and stores them in a secure library. 

Video Editing Tools

You can trim, cut, and merge videos directly within the platform. Users can also add text overlays, custom thumbnails, templates, and personalized video greetings. The built-in teleprompter also helps you stick to your script.

Analytics and Reporting

Hippo Video allows you to track video views, watch time, engagement, and conversion rates. You can simply integrate it with your existing CRM and marketing automation platforms for breezy lead management.

Video Marketing Features

With Hippo Video, you can send personalized video emails to boost open and click-through rates. It also allows you to embed CTAs, forms, polls, and branching logic into your videos. 

Pricing and Plans

• Free: $0/month
• Pro: $20/month
• Teams: $60/month
• Enterprise: $80/month

Why Choose the Dacast Video Marketing Platform?

Dacast is a professional and feature-packed video marketing platform for businesses that want to start marketing their videos on a professional level. The platform seamlessly combines live streaming and video-on-demand (VOD) hosting capabilities, providing a complete solution for reaching and engaging your target audience.

With the intuitive HTML5 video player, your videos will be accessible on any device to ensure maximum reach and viewer engagement. Plus, the flexible pricing plans cater to all kinds of budgets, with the Starter plan available at only $39/month.

For businesses seeking advanced features like API access, priority phone support, video monetization options, and paywall solutions to enhance their live video campaigns, the Scale plan at $165/month delivers the bandwidth and storage you’d need.

If you only need to stream once, the Event plan at $63/month offers the perfect balance of features and affordability for building brand awareness through live events.

So, simply put, Dacast’s ease of use, versatility, and affordability are the three main factors that make it stand out from others.

Conclusion

Video content is becoming increasingly important, and with the right video marketing platform, your business can harness its full potential. 

If you want to transform your video content strategy, Dacast is ready to help. From live streaming your biggest events to monetizing your on-demand content, their comprehensive video hosting solutions have all the necessary tools for a thriving business. 

Take the first step and explore Dacast today.

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