Category Archives: The video experts blog

The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2024, there are 900.7 million active users worldwide. Other platforms such as Netflix, YouTube and […]

Video codecs and compression standards are important parts of streaming pre-recorded content online. While there are a wide variety of possible codecs that can be used, it’s essential to find one that offers better image quality or a lower compressed bitrate for better streaming results. Thanks to the H.264 codec, you can have both of […]

When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a powerful broadcasting tool that solution providers update regularly, it isn’t easy to find reviews and comparisons that include all the information you need.  Also, considering the sheer number of […]