Author Archives: Max Wilbert

  Two recent headlines caught my attention. The first was, “OTT to Overtake Broadcast in Five Years,” which details a report from Level3 Communications finding that streaming media will bypass traditional and cable television before 2020. Over-the-top content is on the rise, and will soon take over the industry. The second headline was a little […]

  This article is aimed at businesses and broadcasters who want to integrate their OVP (Online Video Platform) into pre-existing digital media workflows. Specifically, we’re going to look at developer-friendly application programming interfaces (APIs). A powerful OVP should offer a full-featured API that allows you to create powerful integrations with existing infrastructure, as well as […]

  Depending on the industry that you work in, the way that you approach online video will differ. In this article, we’ll discuss the best OTT video services for a variety of businesses and organizations. Specifically, we’re going to look at OTT video for those working in TV and media, schools and universities, religious congregations, sporting […]

  Brand awareness refers to the ability of potential customers to recognize and remember a given brand. The gold standard here for decades has been Coca-Cola, which slathers its logo and bottle shape on billboards around the world. This article is about a more modern brand awareness solution: video, specifically OTT streaming. Coke and other […]

  The past few decades have seen a steady rise in the number of business conferences. Most are hosted in just a few cities: Las Vegas, Orlando, and Chicago. Business conferences serve as a time to nurture relationships, exchange information, discuss best practices, recruit, and more. How can you stand out in this crowded field? […]