Author Archives: Max Wilbert

Top Benefits of Video Ad Monetization—And How to Get Started

Top Benefits of Video Ad Monetization—And How to Get Started Image

  In recent years, more and more businesses have chosen to monetize their videos via advertising. This is especially common for media and entertainment companies. It’s a smart move! Video ad monetization on OTT content distributed via smart TVs alone is expected to hit $44.2 billion by 2022. Given this growing trend, this blog post […]

How to Stream Live Video on a Website

  In the past, broadcasting live video feeds of events were available only to those who could afford expensive television equipment and licensing. But today, all of this is changing. Nowadays, the options for live event broadcasting are varied and more accessible. Among these options is the ability to stream live video on a website–easily […]

Live Stream Video Analytics: Optimization Use-Case for Marketing

Live Stream Video Analytics_ Optimization Use-Case for Marketing Image

  Live video will account for 17% of internet video traffic by 2022. Do that math, and that’s a 15-fold growth since 2017. Clearly, companies are increasingly investing in ways to stream live video as a central element in their business. And relatedly, the more data that decision-makers can access, the better the business outcomes […]

Best Enterprise Video Platform: 2020 Comparison

enterprise video content management

  Large businesses are increasingly choosing to invest in enterprise video platforms. And with good reason. In particular, online video enables businesses to streamline internal communications and training, market products and services, stream events, and more. So, that brings us to the focus of this article: how can businesses start using online video successfully? And […]