Author Archives: Max Wilbert

Successful live streaming requires a lot of moving parts. Software, hardware, and configuration come together to create a highly effective form of communication. One element that is key for successful live events is multi-bitrate streaming.  Multi-bitrate streaming can fix most problems that occur with buffering, lagging, and so on. However, it’s not always easy to […]

  The media industry uses a business model based on communicating information, art, and entertainment to an audience. In our internet-first era, online video is increasingly essential for media businesses and agencies. And that’s true whether you work in publishing, OTT or streaming media, video games or entertainment, film, music, events, or another sector entirely. […]

  A CDN, or Content Delivery Network, is a necessity for most online video needs. By distributing content to hundreds or thousands of servers, CDNs increase loading speed, reduce buffering and lagging, and decrease latency. However, CDNs differ in speed, best use, and geography. In fact, that’s why we decided to write this live streaming […]

The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity.  Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. One poll found that 59 percent of respondents prefer live videos online vs live TV. This trend is […]

In the video streaming industry, video monetization is an important tool. There are three main monetization methods but due to the increasing use of ad-blockers, revenue from ad-based monetization is taking a hit. A server-side ad insertion is a tool that professional broadcasters use to work around ad-blockers to keep their ad-revenue at its maximum […]