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The TV industry is changing rapidly. After more than a half-century of dominance, traditional TV broadcasts are fading in popularity. Starting in 2015, young millennials (ages 14-25) began watching more video on digital devices than on television. One poll found that 59 percent of respondents prefer live videos online vs live TV. This trend is […]
Author Archives: Max Wilbert
In the video streaming industry, video monetization is an important tool. There are three main monetization methods but due to the increasing use of ad-blockers, revenue from ad-based monetization is taking a hit. A server-side ad insertion is a tool that professional broadcasters use to work around ad-blockers to keep their ad-revenue at its maximum […]
Dacast, video hosting, and live streaming solutions, has been selected by Streaming Media as one of the top 50 companies that matter most in online video in 2020. The list highlights the companies providing OTT solutions that are “that is both groundbreaking and rock-solid reliable“. Dacast is listed alongside other honorees in the August issue […]
Video is the fastest growing medium of communication today. Over the past couple of years, many enterprises have caught onto this trend. The enterprise video platform market is expected to grow at an annual average rate of +18% from 2018 to 2026. Moreover, experts predict this market will reach $915 million by 2026. Video serves […]
In recent years, more and more businesses have chosen to monetize their videos via advertising. This is especially common for media and entertainment companies. It’s a smart move! Video ad monetization on OTT content distributed via smart TVs alone is expected to hit $44.2 billion by 2022. Given this growing trend, this blog post […]