Author Archives: Max Wilbert

There are roughly 466 million deaf or hard-of-hearing people in the world today. These people often require closed captions to understand what is taking place in videos.  In many places, accommodating these viewers with captions is a legal requirement. However, many brands are becoming more inclusive and courteous by making their content accessible to a […]

Online video is growing explosively. Hours viewing online video grew 114% in Q1 2018 compared to the same time the previous year. And those numbers will likely continue to rise throughout 2019. In this live streaming industry, countless businesses and organizations are streaming live video to great effect to advance their mission. This article will […]

One-third of all online activity is spent watching OTT video. And with good reason. Video is valuable. Businesses are using online video and live streaming for marketing, internal communications, training, sales, and more. 79 percent of all global consumer web traffic will come from video by 2018. Times are clearly changing. Live streaming is leading the way, […]

  Quality matters when it comes to broadcasting live video streams. Viewers begin to abandon a video as soon as buffering begins. Around 6 percent of viewers leave per second of buffering. One survey found 62 percent of viewers will view a brand more negatively if they publish a poor quality video. There are many different elements to determine […]

Facebook is a massive platform, with more than 2.3 billion active users. As a professional broadcaster, this massive audience can be leveraged in your favor. Unfortunately, Facebook wasn’t designed for professional users in many senses, so it takes a little bit of extra effort to make it work for you. This is true whether you […]