Author Archives: Kevin Graham

The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]

Today’s viewers want complete control over their video streaming experience. That’s why many broadcasters are providing video on demand (VOD) streaming content for their audiences. Choosing a VOD software solution, however, can be challenging. Let’s take a closer look at video on demand and how it differs from live streaming. We’ll also cover the key […]

Quality of experience (QoE) is very important for broadcasters as competition grows tighter in the online content creation space. Luckily, video streaming technologies have been rapidly improving to keep up with demand. In fact, studies show that buffering issues have fallen 41% and picture quality has risen 25% year-over-year. Even with these improvements, companies often […]

For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long. In fact, over half of the viewers will abandon a poor-quality stream in 90 seconds or less. That means one bad stream could be devastating for business. The problem is that most users rely […]

While 51% of marketing professionals worldwide see video content as having the best ROI, broadcasters are still looking for ways to maximize the results of live streaming events. It can be costly to produce videos, so it makes sense to keep a recording of these broadcasts for further monetization.  The question is: Can a live […]