Author Archives: Kevin Graham

When it comes to live streaming, there are many moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern live streaming platform makes it simple to get started, issues can still pop up, and that’s why […]

The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]

Quality of experience (QoE) is very important for broadcasters as competition grows tighter in the online content creation space. Luckily, video streaming technologies have been rapidly improving to keep up with demand. In fact, studies show that buffering issues have fallen 41% and picture quality has risen 25% year-over-year. Even with these improvements, companies often […]

While 51% of marketing professionals worldwide see video content as having the best ROI, broadcasters are still looking for ways to maximize the results of live streaming events. It can be costly to produce videos, so it makes sense to keep a recording of these broadcasts for further monetization.  The question is: Can a live […]

More enterprises are moving to the cloud each year. With video content becoming so important, it only makes sense to shift their video hosting and streaming to the cloud as well. That’s why we’re taking a deep dive into cloud video hosting and streaming for broadcasters. More specifically, we’ll take a closer look at what […]