Author Archives: Jon Whitehead

Online video streaming is more popular than ever. Businesses, schools, and other professional organizations are tapping into this growing trend to connect with their audiences in a way that is convenient and effective. In order to host professional-grade video content, broadcasters must leverage the support of a professional streaming solution. Dacast is a solution that […]

Entertainment is steadily moving forward from scripted television and endless commercials. They want to watch real people with bigger-than-life personalities, and live streamers give them what they want. Recent numbers show how live streaming accounts for a massive 23% of total viewing time globally. Furthermore, it’s estimated that the market will grow to more than $3 […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

Video conferencing platforms have become essential tools for organizations worldwide. Zoom, one of the most widely recognized platforms, experienced explosive growth in 2020, with its value increasing by 383%. Statistics gathered at the top of 2025 from Zoom’s FY 2024 Earnings Report, indicate that the company has reached 7 million paid Zoom Phone seats—up from […]

Most of us now consume entertainment over the Internet. We spend thousands of hours online watching live streams, broadcasts, VODs, and other types of video content. Long-form content is king, but viewers also want content they can consume fast but still be entertained. The interest in short-form videos is rising, thanks to formats like Instagram […]