Author Archives: Jon Whitehead

Free ad-supported streaming TV (FAST) is the fastest-growing segment in the OTT landscape. According to TBI, FAST channel revenues are projected to reach $12 billion by 2027 in the US alone.  Businesses that ignore this rapidly expanding market are missing out on a golden opportunity. FAST channels can help you reach a massive audience, boost […]

When it comes to video streaming, audio balancing matters. The quality of your sound and audio signal transmission has to keep your audiences engaged to enhance their viewing experience. Balanced and unbalanced audio outputs are two common types of connections you can use for your video streaming. The difference between the two lies in how […]

The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]

Any marketer will tell you video isn’t just content; it’s a currency. For businesses and influencers, an effective video promotion strategy can drive consumer engagement and retention, which ultimately leads to higher conversions and revenue.  With 82% of all internet traffic projected to be video by the end of this year, mastering video marketing is […]

NDI (Network Device Interface) is revolutionizing the video streaming industry. With the NDI protocol, broadcasters can seamlessly stream high-quality, low latency transmissions over IP networks. It has advanced compression techniques, it’s easy to integrate, and it has great scalability. What’s more, it enhances flexibility, streamlines workflows, and reduces setup costs. In a nutshell, NDI is […]