Author Archives: Jon Whitehead

Video streaming technology has revolutionized the way businesses and individuals share and consume content. Whether it’s live streaming a product launch, hosting virtual events, delivering training sessions, or providing entertainment through on-demand video services, streaming technology is now an essential part of digital communication and commerce. Over the past decade, advancements in streaming protocols, AI-driven […]

The video editing software market is exploding, expected to reach $932m by 2025. Choosing the right editing tool can make or break your creative vision. For businesses, that decision is even more crucial – video content plays a crucial role in brand awareness. In fact, viewers retain 95% of a message when they receive it […]

The numbers are in, and they clearly show that regular TV programming is out, and streaming on OTT platforms is set to replace it. By 2029, the number of global viewers actively using OTT services will likely reach and exceed 4.9 billion.  The popularity of OTT platforms is obvious. Why wait to watch an episode […]

For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long. In fact, over half of the viewers will abandon a poor-quality stream in 90 seconds or less. That means one bad stream could be devastating for business. The problem is that most users rely […]

The amount of TV people watch has been declining for many years. Conversely, OTT (over-the-top) video platforms such as Netflix, Amazon Prime Video, and Apple TV+ have increased. Reflecting this, streaming online videos through these video streaming platforms is expected to perpetually increase between 2024 and 2029 by a total of 936.9 million users, or […]