Author Archives: Jon Whitehead

The way most content creators and broadcasters talk about their jobs leads many to think it’s as easy as pointing a camera at yourself and hitting the record button. But the actual behind-the-scenes is a lot more technical than that. For a video or live stream to be enjoyable or even just watchable, you must […]

As the business world becomes increasingly digital, video content becomes a vital tool for connecting with customers, training employees, and sharing information. But with the rise of high-definition and ultra-high-definition video, the technology to deliver it needs to evolve. That’s where HEVC (High-Efficiency Video Coding), also known as H.265, comes in. This cutting-edge codec allows […]

M3U8 files, a variant of the M3U format, are widely used for multimedia playlists. These files, encoded in UTF-8, have become a cornerstone in streaming technologies, particularly in delivering video content over the internet. As a robust and flexible format, M3U8 files support both local and online streaming, making them indispensable in modern media applications. Table […]

The global live video streaming market is predicted to be worth $129.80 billion in 2024 and grow to $865.85 billion by 2034, with a compound annual growth rate (CAGR) of 20.90%. The rise of this industry has coincided with the growth of the internet and the trend towards virtual event attendance, distance learning, remote work, and […]

Over-the-top (OTT) platforms are becoming a bigger part of the media space. They are crucial in conserving bandwidth and enabling the changes in traditional media by distributing content directly to viewers. There has been a noticeable growth of OTT platforms in recent times.  The main proof is the fact that, since 2010, the pay TV […]