Author Archives: Jon Whitehead

The video streaming industry is full of acronyms and terms that can be confusing for the uninitiated. Two of those terms which deal with internet TV delivery are IPTV and OTT. While both terms refer to methods of delivering content over the internet to end-users, there are differences in the mechanism or platform each uses […]

There is no question whether over-the-top (OTT) content streaming is the future of media consumption – we can already see its dominance over traditional distribution models. As successful as some of these OTT content streaming platforms, such as Netflix and YouTube, are, there is no one clear-cut way to approach OTT monetization. Before we dive […]

Over-the-top (OTT) streaming has become a dominant force in the entertainment industry, shaping how people consume media around the world. As we move into 2024, The future of OTT streaming sees a significant shift with the appearance of new technology, innovative advertising strategies, business models, and viewer preferences. All these will influence the way content […]

Broadcasting has been around for a long time as one of the key ways of transmitting information to the masses. It is commonly used in radio and traditional television, and with broadcasting, it is possible to send the same message to the homes of many recipients. On the other hand, multicasting is a new wave […]

The consumption of traditional television has been on a decline in the last decade, and the ratings speak volumes about that. It is increasingly being replaced by Internet content, such as YouTube and various online streaming services and OTT platforms. OTT full form allows viewers to directly influence the content they consume, depending on their […]