Author Archives: Emily Krings

Providing your on-demand video viewers with the best user experience should be a priority. Making sure your viewers can stream your content in the optimal quality for their internet speed is a must. Multi-bitrate streaming is a video hosting tool that allows you to do just that. Multi-bitrate streaming allows your audience to access the […]

Video content plays many roles in the professional world. Some businesses and organizations use videos for sales and marketing, and others use it to host remote events or training sessions. Since trends in online video streaming are on the rise, many businesses and professional content creators are monetizing on-demand videos. There are a few types […]

Streaming on-demand has evolved over the past few years. In fact, every area of home entertainment spending has declined except for online video. For example, advertising on OTT content distributed via smart TVs alone is expected to hit $20.1 billion this year. Many businesses are finding value in creating video on demand (VOD) platforms for […]

A strategic video monetization strategy represents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using modern live streaming platforms, video on demand, and OTT technologies to distribute content quickly and effectively while generating income at the same time.  Yet, with traditional cable and satellite networks pushing their own video marketing and subscription […]

In today’s world, a comprehensive video marketing strategy is no longer optional but an integral part of doing business. According to marketing giant HubSpot, online video has eclipsed all other forms of media and is now the most requested type of user content.  Brands are taking notice as 87% of businesses report using video as […]

Online video content has found its place in the professional world. One survey found that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.  Similarly, eighty percent of people in another poll would rather watch live video from a brand than read their blog. These numbers are on […]

Video content has many purposes in the business world. It is primarily used in ads and content marketing strategies, but video content can actually be used as a product. Mini-films, tutorials, lessons, webinars, and other videos can be sold for on demand consumption. There are a few ways to monetize video on demand services, and […]

Buffering, lag, low resolution. We’ve all experienced these video quality problems as viewers. For professional broadcasters, poor-quality videos can have a negative impact on your brand. Luckily, streaming quality seems to be increasing across the board. Reported video start failures are down 33 percent year-over-year, buffering is down 41 percent and picture quality is up […]

We do not have to convince that online video streaming is more popular than ever. More than 85% of all internet users in the United States watch online video content monthly on their devices. If you’re not creating online content, you could be missing out on 85% of possible leads.  While you may be convinced […]

There are dozens of routes to go with digital marketing, but video content marketing has proven effective for so many business owners. Videos allow you to bring your content to life in a unique way. It gives viewers an experience that feels more interactive. Photos and written content are great, but videos offer a more […]