Author Archives: Emily Krings

Video and video live streaming have taken the world by storm. One study found that 80% of people surveyed preferred video streaming to blogs and social media posts. Real-time messaging protocol (RTMP) is the technology driving this trend. It’s the gold standard in live video streaming and is credited with making video and audio data […]

Online video streaming is a booming industry. This type of media distribution is leveraged by brands to help their viewers feel updated and informed. Live streaming, in particular, is often used to make their audience feel they are part of an event. This increased viewer engagement is valuable to countless businesses, schools, and other professional […]

TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2024, there are 900.7 million active users worldwide. Other platforms such as Netflix, YouTube and […]

The amount of TV people watch has been declining for many years. Conversely, OTT (over-the-top) video platforms such as Netflix, Amazon Prime Video, and Apple TV+ have increased. Reflecting this, streaming online videos through these video streaming platforms is expected to perpetually increase between 2024 and 2029 by a total of 936.9 million users, or […]

Even though broadcasting videos on your website through a professional online video platform (OVP) gives you the most control over your live broadcast, multi-platform streaming comes with its own benefits. You might already have an online audience on YouTube, Facebook, and other social media platforms with live streaming functions, so why not broadcast your content […]