Author Archives: Emily Krings

Over the past ten years, the number of people accessing the internet in China has increased fivefold. As you might expect, such strong growth has led to an explosion of Chinese streaming platforms and online video hosting in China.  In 2023, over 1 billion Chinese viewers watched videos online on Chinese streaming platforms. This number […]

Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device.  Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership […]

Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]