Author Archives: Emily Krings

To create a high-quality mobile streaming setup, it’s paramount you select the top mobile live-streaming equipment. An effective mobile broadcasting setup combines essential mobile live-streaming equipment to enhance audio and video quality to ensure an engaging viewer experience. Advancements in technology offer a variety of options to suit different budgets, from beginner to advanced gear […]

A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]

Over the past ten years, the number of people accessing the internet in China has increased fivefold. As you might expect, such strong growth has led to an explosion of Chinese streaming platforms and online video hosting in China.  In 2023, over 1 billion Chinese viewers watched videos online on Chinese streaming platforms. This number […]

Video monetization platforms continue to create a variety of new business opportunities as skyrocketing growth has normalized into the widespread adoption of live streaming video in every format on every device.  Streaming research shows that video ads grew by 46% last year, with live content doubling its market share. Not to mention that online viewership […]

Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]