Author Archives: Emily Krings

Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]

The way people and businesses conduct meetings has changed. Using technological advantages and spurred by the pandemic, virtual sessions are now the norm. To sum up this shift, in 2023, nearly 300 million daily meetings will be conducted on Zoom. This is an increased attendance of 2900% since its last figure was taken. However, not all meetings […]

If you’re a broadcaster, you know that live streaming video on your own website or app comes with distinct advantages. Live streaming this way gives you the control and flexibility you need. You can incorporate your own branding, monetize your videos and you keep ownership over your content. However, the downfall is that you stream your live […]

Brands and organizations are getting increasingly creative with how they connect with their audiences. Live streaming video recording and podcasting with video are two approaches that people are taking to form stronger connections through lifelike interactions. There is some overlap between live streaming and podcasting, but they are quite different from one another. In this […]

Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]