Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies. Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections. In this post, we’re going to discuss […]
Author Archives: Emily Krings
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Streaming live sports is one of the most popular streaming service categories. Approximately 28% of Americans enjoy streaming sports. As more people look toward using streaming services for on-demand content, the numbers watching sports through live TV dwindles. As sports fans continue this trend and more people use a streaming app to watch their favour […]
The way people and businesses conduct meetings has changed. Using technological advantages and spurred by the pandemic, virtual sessions are now the norm. To sum up this shift, in 2023, nearly 300 million daily meetings will be conducted on Zoom. This is an increased attendance of 2900% since its last figure was taken. However, not all meetings […]
Bitrate and resolution for professionall broadcasting can be confusing. Since every aspiring successful broadcaster wants the best video quality for their productions, understanding video bitrate and video resolution and how they work together is paramount. In essence, the resolution and bitrate directly affect video quality. Thankfully, your bitrate and resolution settings can be optimized to […]