Author Archives: Emily Krings

Virtual Graduation Live Streaming: What You Need to Know

how to do graduation live streaming

Schools use live video broadcasting for many things, including remote learning and live streaming of sporting events and theater productions.  Since the outbreak of the coronavirus, high schools and universities have been forced to step into a “new normal” while trying to give graduating seniors the commencement ceremonies they’ve worked hard for. Dacast and other professional […]

Video Monetization Strategies – Generating Revenue from Online Audiences

video monetization strategy

A strategic video monetization strategy represents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using modern live streaming platforms, video on demand, and OTT technologies to distribute content quickly and effectively while generating income at the same time.  Yet, with traditional cable and satellite networks pushing their own video marketing and subscription […]

Video Marketing Strategies for Business – 2020 Guide and Beyond

Video Marketing Strategy

In today’s world, a comprehensive video marketing strategy is no longer optional but an integral part of doing business. According to marketing giant HubSpot, online video has eclipsed all other forms of media and is now the most requested type of user content.  Brands are taking notice as 87% of businesses report using video as […]

Online Video Hosting Platforms: Choosing the Best Solution for Business

online video hosting

Online video content has found its place in the professional world. One survey found that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.  Similarly, eighty percent of people in another poll would rather watch live video from a brand than read their blog. These numbers are on […]

SVOD: Everything You Need to Know About Subscription Video On Demand

svod what is svod?

Video content has many purposes in the business world. It is primarily used in ads and content marketing strategies, but video content can actually be used as a product. Mini-films, tutorials, lessons, webinars, and other videos can be sold for on demand consumption. There are a few ways to monetize video on demand services, and […]

OTT Streaming – What Every Broadcaster Needs to Know

ott streaming technology

Over-the-top (OTT) technology – or streaming videos directly over the Internet – is shifting the way broadcasters distribute content. By bypassing the constraints of traditional media networks, OTT platforms offer better access to the content audiences want and allow them to consume it on their own schedule.  OTT amplifies the power of media delivery by […]

How To Improve the Live Streaming Quality of Professional Videos

broadcast live video

Buffering, lag, low resolution. We’ve all experienced these video quality problems as viewers. For professional broadcasters, poor-quality videos can have a negative impact on your brand. Luckily, streaming quality seems to be increasing across the board. Reported video start failures are down 33 percent year-over-year, buffering is down 41 percent and picture quality is up […]

Video Monetization: How to Choose a Paywall Monetization Model

paywall video monetization

It’s time to monetize the video content that your business is creating. While it may seem overwhelming figuring out how to get an ROI for this type of content, it’s actually quite simple with the use of a paywall. In recent decades, advertising has been the most common video monetization method on the internet by […]

How to Create an Effective Video Content Strategy for Your Brand

video content strategy

There are dozens of routes to go with digital marketing, but video content marketing has proven effective for so many business owners. Videos allow you to bring your content to life in a unique way. It gives viewers an experience that feels more interactive. Photos and written content are great, but videos offer a more […]